ServiceNow

Demo Developer & Lead - ITSM / ITOM

ServiceNow • $137K — $241K *
Santa Clara, CA 95051In-Person
Information Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of hands-on ServiceNow development with a focus on ITSM and ITOM.
  • Strong scripting capabilities including Business Rules, Script Includes, and Flow Designer.
  • Experience in building and supporting demo environments, sandboxes, or lab instances.
  • Ability to construct narrative-driven stories from marketing messages for broad audiences.
  • Proficient communication skills for engaging with product and executive teams, including live demos.

Responsibilities

  • Lead the development of the ITSM and ITOM demo portfolio from start to finish.
  • Develop demo scenarios and environments utilizing ServiceNow functionalities.
  • Translate product positioning into engaging demo scripts and paths.
  • Maintain demo instances, ensuring stability and relevance across releases.
  • Serve as the primary resource for ITSM/ITOM demos across various internal teams.
  • Collaborate with product management and engineering to integrate new features into demos.
  • Deliver polished demos in live settings and assist other presenters as needed.
  • Innovate demo-building processes with AI-assisted development tools.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations program.
  • Flexible time away plan and family leave programs.
Full Job Description
Job Description

About the role

Our team builds the demos that show up where ServiceNow makes its biggest impression: keynotes, Knowledge, World Forums, Gartner and analyst events, executive briefings, launch videos, and the assets our field uses every day. Each product area on the team has an owner who is both the storyteller and the builder for that lens.

This role owns the IT lens. You will be the lead and hands-on developer for our ITSM and ITOM demo stories: the workflows, data, personas, and instance configuration that make Technology Workflows demos land. You will work the same way our Employee and CRM demo leads do, just pointed at IT: partner with product marketing and product management on the narrative, then build it on the platform yourself, keep it current with every release, and make it reusable for the people who present it.

This is a builder's role first. You should be as comfortable in a Script Include or a Flow as you are in front of a marketing director explaining why a story beat works.

What you'll do
  • Lead the IT demo story. Own the end-to-end ITSM and ITOM demo portfolio: keynote and event demos, spotlight and launch demos, EBC demos, and the field-ready versions derived from them.
  • Build it. Hands-on development of demo scenarios on ServiceNow: Now Assist / AI Agents for IT, Service Operations Workspace, ITSM Pro capabilities, Discovery and Service Mapping, Event Management and AIOps, CMDB, Cloud Cost / Cloud Management, Workflow Data Fabric touchpoints, and integrations that make the story credible.
  • Turn positioning into a demo. Translate release themes and PMM messaging into a demo script and click path, then build the environment, personas, and seeded data to support it. Write the talk track and the demo guide that goes with it.
  • Keep the environment healthy. Keep demo instances, data, and integrations stable and release-current. Own instance setup, cloning, upgrades, and the maintenance that lets a demo run reliably on a keynote stage months after it was first built.
  • Be the IT demo point person. Serve as the go-to expert for ITSM/ITOM demo requests across Marketing, Events, Analyst Relations, and Sales enablement. Scope requests, set expectations, and push back when a request will not produce a good demo.
  • Partner with Product. Work directly with PM and engineering on pre-release features; be an early adopter of new capabilities and feed real demo-build feedback into product.
  • Deliver on stage and on video. Collaborate with the team's designers and video producers on UI polish, motion, and recorded demo versions. Present demos live when needed and coach presenters who will deliver them.
  • Raise the bar on how we build. Use AI-assisted development (Claude, Claude Code, MCP against ServiceNow instances) to compress build cycles. Contribute to the team's shared demo frameworks, reusable components, and documentation.


Qualifications

What you bring
  • 5+ years of hands-on ServiceNow development, with deep knowledge of the ITSM and ITOM product families and how customers actually use them.
  • Strong scripting on the platform: Business Rules, Script Includes, Flow Designer, UI Builder / Workspaces, Service Portal, REST integrations, Transform Maps, scoped app development, and update set / instance management.
  • Experience building or supporting demo environments, sandboxes, or lab instances, including provisioning, cloning, and data seeding at scale.
  • Ability to write a story, not just build a feature: you can take a marketing message and turn it into a persona-driven narrative that a non-technical audience follows.
  • Strong communication with product, marketing, and executive stakeholders; comfortable presenting demos live and handling questions.
  • Self-directed. You run your own backlog, sequence your own work across multiple concurrent events, and flag risk early.

Nice to have
  • Experience with Now Assist, AI Agents, or AI Control Tower demos, and with Now Assist Skill Kit or agentic workflow configuration.
  • ITOM depth in Discovery, Service Mapping, Event Management / AIOps, or Cloud Cost Management; familiarity with common monitoring and cloud tooling used in integrations.
  • Front-end skills (HTML/CSS, JavaScript, React or AngularJS) for mockups, custom widgets, and demo polish.
  • Practical experience with AI-assisted development workflows (Claude Code, MCP servers, structured handoffs to contractors).
  • ServiceNow certifications (CSA, CAD, CIS-ITSM, CIS-Discovery / Event Management) or equivalent experience.
  • Prior experience on a demo, solution consulting, or product marketing team.

What success looks like
  • First 90 days: Owning the full ITSM/ITOM demo inventory, environments stable and release-current, first event or launch demo shipped end to end.
  • 6 months: The IT lens has a repeatable keynote-grade story per release, a set of field-ready derivatives, and the team is no longer pulling other leads in for IT requests.
  • 12 months: Recognized by PMM, PM, and Events as the person to call for IT demos; demo frameworks and docs let other developers and presenters build on your work without you in the room.

FD21

For positions in this location, we offer a base pay of $137,700 - $241,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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