ServiceNow

Director, AMS Campaigns - Security & Risk Buying Group

ServiceNow • $184K — $322K *
Santa Clara, CA 95051In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Proven ability to build and lead high-performing teams.
  • Strong understanding of campaign creative and pipeline models.
  • Extensive experience in integrated campaign strategy execution.
  • Expertise in revenue opportunities and conversion rates.
  • Deep knowledge of messaging and buyer personas.
  • Familiarity with AI and marketing automation tools for campaign efficiency.
  • Data-driven decision-making and problem-solving skills.
  • International stakeholder management experience.
  • 10+ years in marketing and demand generation; MBA strongly preferred.
  • SaaS selling experience preferred.

Responsibilities

  • Own the Security & Risk buying group strategy for AMS to drive pipeline coverage.
  • Lead and develop a high-performing team of campaign managers.
  • Direct and execute integrated marketing strategies and global campaigns.
  • Collaborate with global and regional leaders to align campaign strategies.
  • Translate campaign results into actionable business outcomes.
  • Present concise performance reports and action plans to executives.
  • Manage a budget supporting the full buyer's journey and optimize campaign executions.
  • Utilize digital, media, and events effectively throughout the customer journey.
  • Leverage AI tools to improve campaign efficiency and insights.
  • Drive lead conversion in partnership with the sales organization.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donation programs.
  • Flexible time away plans and family leave programs.
Full Job Description
Job Description

We are aligning go-to-market strategy around a centralized, global buying group framework to drive education, acquisition, consideration, purchase, and expanded adoption of our key solutions. The Director, AMS Campaigns, Security & Risk owns the strategy, orchestration, and pipeline outcomes for this buying group across the Americas, leading a cross-functional team of marketers and business stakeholders while partnering closely with global buying group leadership and GEO hub counterparts in EMEA and APAC to ensure AMS execution is consistent with global strategy while adapted to regional buying behavior and market maturity.

This is a strategic leadership role: you set direction, build and coach a high-performing team, and hold accountability for pipeline outcomes, not just campaign delivery. ServiceNow Campaign Directors are "pipeline officers" for their business, spending the majority of their time interlocking with Marketing peers, business stakeholders, and Sales to maximize throughput from campaign to pipeline to revenue.

What you get to do in this role

  • Own the Security & Risk buying group strategy for AMS, driving more than 3.5x pipeline coverage across all solutions in the portfolio.
  • Lead, manage, and develop a team of high-performing campaign managers.
  • Direct the integrated marketing strategy, planning, and execution of global campaigns localized for AMS, aligned to buying group acquisition and pipeline goals.
  • Partner with global buying group leads and GEO hub counterparts in EMEA and APAC to align on strategy, share learnings, and maintain a consistent global campaign framework with regional flexibility.
  • Work cross-functionally with regional marketing, product, business unit, and sales leadership to align priorities and inform campaign strategy.
  • Own the connection between campaign activity and business impact, translating results into clear, actionable outcomes.
  • Deliver succinct executive presentations on results against goals, learnings, and revised action plans.
  • Manage and optimize a large budget spanning the full buyer's journey, from creative through execution.
  • Ensure integrated use of the right marketing vehicles, including digital, media, social, live, and virtual events across the customer journey.
  • Apply AI and marketing automation tools to improve campaign efficiency, personalization at scale, and speed from insight to execution, including AI-assisted content generation, audience segmentation, and performance analysis.
  • Partner with marketing data and operations to optimize lead flow, database growth, and reporting, including AI-driven pipeline and performance insights.
  • Drive lead conversion and enablement in close partnership with a matrix sales organization.
  • Orchestrate regional and executive interlock for QBRs and planning cycles.
  • Establish process and tooling that helps the team plan and orchestrate more effectively.


Qualifications

What you bring

  • Proven ability to build, motivate, and lead high-performing teams.
  • Strong command of both the art of creative that performs and the science of pipeline models.
  • Deep experience designing and executing integrated campaign strategy.
  • Fluency working backward from revenue to opportunities, meetings, and inquiries using conversion rates and deal size.
  • Strong messaging, persona, and buying-cycle expertise.
  • Working knowledge of AI and generative AI marketing tools and how to apply them to campaign development, efficiency, and pipeline decision-making.
  • A bias toward data-driven decisions and root-cause problem solving.
  • Experience working across international regions with strong stakeholder management skills.
  • 10+ years in marketing, demand generation, and campaign development. BS in Business or Marketing, MBA strongly preferred.
  • SaaS selling motion experience preferred.
  • Strong grasp of pipeline management, waterfall metrics, and lead generation.
  • Excellent writing, editorial, presentation, and communication skills.
  • Self-motivated, independent, and proactive in owning tools and process.
  • A change agent with a growth mindset, strong negotiation skills, and comfort in a fast-paced, matrixed environment.

For positions in this location, we offer a base pay of $184,100 - $322,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at ServiceNow.

ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at ServiceNow

More Business Services Jobs

Find similar Director, AMS Campaigns - Security & Risk Buying Group jobs:

NationwideSanta Clara, CA