Job Summary

SHI is seeking a Demand Generation Manager - Higher Education to lead the strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within the higher education vertical.

This role is responsible for translating SHI's broader Public Sector campaigns, partner programs, and thought leadership initiatives into targeted, higher education-specific engagement strategies that align with institutional priorities, buying committees, and procurement cycles. The Demand Generation Manager serves as a strategic partner to the higher education sales team, ensuring strong alignment between marketing programs, field execution, and sales priorities.

The successful candidate will integrate campaigns across digital marketing, content, events, and account-based marketing (ABM) initiatives to deliver measurable impact throughout the customer lifecycle. Reporting to the Associate Director, Demand Generation (Public Sector), this role plays a key part in scaling SHI's presence and growth within the higher education market while fostering collaboration across sales, partner, and marketing organizations.

Success in this role is measured by campaign performance, pipeline creation and acceleration, higher education market engagement, and the effectiveness of marketing programs in supporting sales outcomes.

Role Description

Demand Generation Strategy, Execution, and Orchestration

• Develop and execute full-funnel demand generation campaigns tailored to the higher education market.
• Translate SHI's campaign frameworks and growth initiatives into targeted, vertical-specific engagement strategies aligned with institutional priorities and buying groups.
• Orchestrate multi-channel marketing programs across digital, content, events, and account-based marketing initiatives to drive engagement and pipeline growth.
• Ensure alignment between campaign messaging, targeting, and execution within SHI's program-to-campaign-to-sprint marketing framework.
• Partner closely with sales teams to align marketing strategies with account plans, pipeline priorities, and growth objectives.

Campaign, Content, and Digital Activation

• Collaborate with content teams, creative teams, and subject matter experts to develop thought leadership content and campaign assets for higher education audiences.
• Own and manage higher education-specific campaign and landing pages, ensuring optimization, relevance, and brand consistency.
• Drive integrated campaign execution across SHI.com, digital channels, content syndication programs, and outbound engagement initiatives.
• Develop messaging frameworks that align SHI's solutions with higher education priorities, challenges, and industry trends.

Event and Field Marketing Integration

• Lead strategy and execution for higher education tradeshows, including pre-event promotion, onsite engagement, and post-event follow-up activities.
• Plan and execute higher education-focused field events and executive engagement experiences in partnership with sales teams and subject matter experts.
• Drive targeted participation from priority accounts and key stakeholders in strategic marketing experiences.
• Ensure alignment between event strategies, campaign objectives, and sales follow-up execution.

Partner Alignment and Co-Marketing Execution

• Manage partner-funded demand generation campaigns, ensuring alignment with SHI priorities and partner objectives.
• Collaborate with partner marketing teams to integrate OEM messaging and campaigns into higher education marketing programs.
• Leverage Market Development Funds (MDF) investments to maximize reach, engagement, and pipeline impact.

Measurement, Reporting, and Optimization

• Analyze campaign performance and track key performance indicators (KPIs) related to engagement, pipeline creation, and revenue impact.
• Provide regular reporting and actionable insights to stakeholders across marketing and sales organizations.
• Identify opportunities to optimize campaign performance across events, digital channels, and marketing initiatives.
• Continuously refine demand generation strategies based on performance data, market trends, and stakeholder feedback.

Success Metrics

Performance in this role will be measured by:

• Higher education campaign engagement and overall performance.
• Pipeline creation and acceleration within the higher education segment.
• Contribution of marketing programs to revenue generation and sales outcomes.
• Effectiveness of integrated campaigns across digital, event, and account-based marketing channels.
• Alignment of marketing initiatives with sales priorities and partner programs.

Behaviors and Competencies

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
• Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.
• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
• Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.
• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
• Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
• Self-Development: Can actively seek feedback and use it constructively for personal growth.
• Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
• Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
• Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

Skill Level Requirements

• Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles.
• Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels.
• Strong event planning and execution capabilities, including tradeshows and field marketing events.
• Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams.
• Data-driven mindset with the ability to measure campaign performance, analyze results, and evaluate return on investment (ROI).
• Strong communication, positioning, and messaging development skills tailored to higher education audiences.
• Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders.
• Strategic planning, campaign orchestration, and account-based marketing capabilities.

Other Requirements

• Completed Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets.
• Willingness to travel approximately 15-20%.

Preferred

• Experience managing partner-funded marketing campaigns and Market Development Funds (MDF) investments.

The estimated annual pay range for this position is $75,000 - $105,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.