Demand Generation Lead
About the RoleRight now, our growth comes from a product people love and word that's spreading on its own. Imagine what happens when someone actually builds the machine behind it.
That's this role. You will own demand gen at Phonely from the ground up, and you will be the one building it, not handing it off. You will architect our HubSpot, define the funnel, and run the experiments that turn interest into pipeline into revenue. You report to the founders, work shoulder to shoulder with sales, and your wins show up directly in the numbers. If you want a seat where your work compounds and the ceiling is enormous, this is it.
We want someone who treats marketing like a science: form a hypothesis, run the test, read the data, and double down on what works. This is a strong individual contributor role. You are doing the work, not managing a team.
What You'll Do- Own the full demand gen funnel, from first touch to closed revenue.
- Build and run our HubSpot: lifecycle stages, lead scoring, attribution, reporting, and automation.
- Define and instrument the metrics that matter: CAC, conversion rates, pipeline contribution, channel ROI.
- Run experiments end to end: hypothesis, test, measure, decide.
- Build nurture and onboarding sequences across pipeline segments.
- Grow the channels: SEO, paid, email, partnerships.
- Work with sales to sharpen the handoff and lift lead quality.
- Share what you learn: what you tested, what worked, what's next.
What You'll Bring- 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
- Background at an early-stage startup where you built the function from scratch.
- Deeply metrics-focused. You instinctively reach for the data and you are rigorous about tracking.
- A test-and-learn operator: you build hypotheses and run real experiments to validate them.
- AI native. You use AI tools daily to move faster and you are excited about where this is going.
- Hands-on HubSpot experience. You have set it up yourself, not just used a setup someone else built.
- A strong individual contributor who ships the work directly.
Interview Process
- 30-minute call to evaluate fit and experience.
- Take-home: turn one of your content ideas into a finished blog article, and put together your 60-day plan of attack.
- Plan presentation: walk us through your plan and the reasoning behind it.
- Final conversation with leadership.
