Demand Generation Lead
Guild.ai | San Francisco, CA (hybrid)
About the Role
We're looking for a Demand Generation Lead to build and own the demand gen function at Guild. This is a high-impact, foundational hire - you'll define the strategy, build the programs, and scale the systems that turn market awareness into a qualified pipeline.
Guild has strong product-market traction, a growing brand in the agent governance space, and an active content engine. This role will build the demand infrastructure around that foundation - standing up multi-channel campaigns, paid programs, and funnel operations that reach engineering leaders at the right moment with the right message.
You'll work closely with the Senior Director of Marketing, CMO, and VP of Sales. This is a role for someone who is equally comfortable with strategy and execution - someone who can architect a campaign plan and also write the ad copy, configure the automation, and analyze the results.
What You'll Do
Own inbound pipeline. Build and scale multi-channel demand gen programs - paid search, paid social, content distribution, events, and partnerships - that drive a qualified pipeline for sales.
Stand-up paid programs. Design and execute use-case-specific paid campaigns with dedicated landing pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic.
Reach our target buyers, including engineering leaders. Our buyer is Director-level and above at companies actively deploying AI agents - VP of Engineering, Head of Platform, CIO. You'll develop programs that resonate with technical decision-makers across the channels they engage with.
Optimize the full funnel. Instrument lead scoring, nurture sequences, and attribution frameworks. Analyze performance across the buyer journey, identify conversion gaps, and iterate to improve pipeline quality and velocity.
Amplify content into the pipeline. Guild produces strong thought leadership, long-form content, and podcast appearances. You'll build the distribution and promotion engine that turns that content into demand - syndication, repurposing, targeted promotion, and conversion optimization.
Experiment and iterate. Test new channels, messaging, and targeting approaches. The AI agent market evolves rapidly, and the demand gen playbook needs to evolve with it.
Contribute to GEO strategy. LLM citation share is becoming as important as search rankings. You'll work with the marketing team to measure and optimize how Guild shows up in AI-powered discovery channels alongside traditional SEO.
What We're Looking For
5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies. You've built programs that delivered measurable pipeline and revenue, not just leads.
Enterprise marketing experience. You understand the difference between marketing to developers and marketing to the leaders who manage them. You've run campaigns targeting senior technical buyers, and you know what converts at that level.
Paid channels proficiency. Hands-on experience with Google Ads, LinkedIn Ads, and landing page optimization. You've managed meaningful budgets, optimized for downstream pipeline metrics, and built campaigns tied to specific buyer use cases.
Hands-on execution. You're comfortable building workflows in marketing automation tools, writing ad and email copy, configuring UTM tracking, and setting up reporting - not just directing others to do it.
Analytical mindset. You think in funnels and conversion rates. You've built attribution models and can diagnose issues and form solutions.
AI fluency. You're already using AI tools in your work. You understand the agent ecosystem well enough to speak credibly about it - what a control plane does, why governance matters, and how enterprise teams think about deploying AI safely.
Thrives in a fast-moving environment. The market and the strategy are evolving. You bring structure to ambiguity and adapt quickly as the picture sharpens.
Why This Role Matters
The agent governance market is growing rapidly. Enterprise adoption of AI agents is accelerating, and the need for governance, cost controls, and operational infrastructure is becoming urgent. Guild is positioned to define this category - the product is live, enterprise customers are on the platform, and the content engine is running. This role builds the demand gen infrastructure to match that momentum.
Compensation
Competitive base salary + meaningful equity + comprehensive benefits (health, dental, 401k, flexible PTO). Compensation varies based on experience and location.
