About the Role

We're looking for a highly entrepreneurial Demand Generation & Events Marketing Manager to help take rePurpose Global's growth engine to the next level. Reporting to our Head of Growth Marketing, this is a rare opportunity to help build a marketing function from the ground up at a company that's already trusted by 500+ leading brands and sits at the center of a massive, newly regulated market. You'll wear many hats, primarily supporting our full-funnel demand generation strategy, from identifying and testing new channels to scaling what already works, with direct visibility and influence with our leadership team from day one. You'll also help plan and support our event marketing efforts, from webinars to trade shows and executive dinners.

Your strategic thinking will directly shape how the world's biggest consumer brands discover and choose rePurpose as their trusted compliance and sustainability partner.

This position is remote, but we prefer candidates located in New York or on the East Coast.

Key Responsibilities

• Demand Generation: Support end-to-end strategy and execution of demand generation for rePurpose, spanning email marketing, paid advertising, in-person events, and experimental channels such as channel partnerships, referral programs, and customer advocacy campaigns.
• Project Management: Independently manage complex, cross-functional marketing projects from ideation through execution with minimal oversight.
• Funnel Optimization: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets, and use our CRM to manage the lead lifecycle, refine lead scoring, and optimize conversion at every stage in partnership with Sales.
• Metric Tracking & Performance Analysis: Define and track the metrics that matter most to our growth, and run regular analysis to sharpen the performance of campaigns and strategies.
• Innovative Thinking & Experimentation: Identify new ways to scale the business, acquire customers, and drive retention, using competitive analysis to spot threats and opportunities early.
• Cross-Functional Collaboration: Partner closely with sales, finance, product, and design, while managing external stakeholders and knowing when to bring in outside resources to keep growth initiatives moving.

Requirements

• 5-7 Years in B2B Growth Marketing: A strong track record creating and executing full-funnel, data-driven acquisition strategy at a high-growth company, with particular strength in paid channels like Google and LinkedIn.
• Data-Driven and Analytical: Skilled at measuring and reporting on campaign performance, using data to continually sharpen ROI and inform strategy.
• Technical Fluency: Strong working knowledge of HubSpot, GA4, Marketo, ABM platforms (like 6sense), digital ad platforms, SEO, CRO, and analytics tools like Amplitude and Tableau.
• Strong Communicator: A clear, compelling writer who can craft copy across channels, collaborate effectively across teams, and present strategy and insights directly to founders and leadership.
• The Right Mentality: Hungry, capable, and ambitious, with an entrepreneurial spirit and a persistent drive to figure out what will move the needle.

$110,000 - $130,000 a year

Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience. The compensation range for this role is $110,000 - $130,000. If this is out of your preferred range, we'd still encourage you to apply, as we value the right fit over anything else!

Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities, and WeWork partnerships.

We offer a flexible salary range for this job posting that will be customized based on the qualifications of the chosen candidate. Our compensation strategy takes into account various factors, including education, experience, knowledge, skills, abilities, internal equity, and market alignment. If this is out of your preferred range, we'd still encourage you to apply as we value the right fit over anything else!

Location Preference:

If you live in New York City, our NYC head office is at 1460 Broadway, with 3 days/week in the office.

We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.