Dealer Marketing Consultant - Houston

Shift Digital

$95K — $105K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing or automotive industry
  • Experience as a Marketing Manager, eCommerce Director, or Internet Manager
  • Deep understanding of dealership sales and marketing strategies
  • Proficient with digital tools like SEO, SEM, and Google Analytics
  • Strong organizational skills and attention to detail
  • Demonstrated ability to build relationships with clients and stakeholders

Responsibilities

  • Consult with clients to implement digital marketing best practices
  • Analyze data to enhance dealer's digital performance
  • Conduct training webinars and in-person consultations
  • Deliver analytics reporting for client performance assessment
  • Optimize online customer experience for vehicle shopping
  • Coordinate digital strategies into dealership business plans
  • Travel extensively to meet with dealers across multiple states

Benefits

  • Competitive compensation package
  • Generous paid time off (PTO)
  • Paid holidays
  • Additional employee perks
  • Access to professional development opportunities
Full Job Description
Description

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in Texas and Oklahoma along with adjacent states.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

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