How you will make history here...The Customer Sales Lead, Meijer, will lead the development and implementation of the joint business plans for Campbell's Meals and Beverages. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit, and share objectives. They will be responsible for implementing our brand strategies and tactics with the customer by working closely with key decision makers and utilizing category management initiatives to drive consumer decision making.
The position will require strong cross-functional leadership, financial acumen, customer interface skills, and strategic agility capabilities. Effectively navigating complex situations, and translating them into clear insights and actionable steps, is critical.
This role is remote with Grand Rapids, Michigan being the preferred location.What you will do...CSL's primary focus is to grow net sales, profit, and market share across Campbell's Meals and Beverages portfolio, leveraging resources both internally and externally to effectively manage the responsibilities. Details outlined below:
- Lead the joint business planning process and annual strategic plans with the customer
- Utilize our e4 sales planning tool and customer systems to create optimal plans for the customer
- Develop and implement trade promotion strategies and tactical plans with the customer
- Conduct post event analysis to evaluate promotional volume, consumption, profit, and spending results versus plan and leverage findings to maximize future promotional opportunities
- Develop and lead accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data, and inventory changes for our Meals and Beverage business at the customer. Proactively identify potential risks or threats to monthly forecasts
- Monitor and manage deduction balances and evaluate post audits
- Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
- Leverage Category Management resources and loyalty data appropriately
- Be knowledgeable of Campbell brand strategies and tactics and implement them by working closely with the customer's key decision makers which include buyers, category managers, and inventory leaders
- Sell in new items; working with key customer personnel to achieve optimal distribution
- Monitor success of new item launches and provide recommendations internally and externally on change that could be made to further boost performance
- Partner with Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and review post campaign performance, calling out any areas for optimization
- Identify profitable opportunities to grow incremental volume
- Manage and implement enhancements to our Meals and Beverage portfolio on the customer's website; delivering ecommerce growth
Job Complexity:- Assess the Customer's competitive position by category, behaviors, and strategies to understand how they align with our company's strategic goals and determine appropriate investment strategy (use of trade, shopper marketing, and integrated marketing equities) that will best drive mutual revenue, profit and share growth
- Develop productive working relationships with key decision makers within the customer's organizational structure
- Manage multiple key customer touch points
- Manage trade funding in accordance with company standards
- Requires high degree of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, Supply Chain, etc.) as well as with internal World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Finance, Supply Chain, etc.) due to the size, complexity, and strategic importance of the customer
- Working knowledge of the Syndicated database & technical skills to leverage the data
- Strong understanding of and experience with P&L management
Who you will work with...Key members of the Meals & Beverages Sales Team and cross-functional teams.
What you bring to the table...- Bachelor's Degree
- 8+ years of CPG Industry Sales and/or Category Management experience
It would be great if you have...- Problem Solving Skills
- Negotiation Skills
- Supply Chain Knowledge
- Technical Skills
- Category & Brand Knowledge
- Analytical Skills
- Interpersonal Skills
- Written and Verbal Communication Skills
- P&L Management
Compensation and Benefits:The target base salary range for this full-time, salaried position is between
$117,600-$161,700
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
