The OpportunityWe are looking for a Customer Marketing Lead to join our dynamic Marketing team at Adobe! This role stands out as it drives the creation and delivery of flawless, coordinated marketing plans for a specific focus area. You'll work closely with the Sr. Director coordinating the broader program portfolio, bringing outstanding critical thinking, deep customer understanding, and world-class cross-functional leadership. You will operate independently while ensuring shared alignment at key landmarks. As a strategic partner to business and creative leaders, you will translate customer insights and business objectives into ambitious, customer-first marketing programs that deliver measurable impact.
What You'll Do- Own and lead integration of Express product/offers into BP&C customer marketing audience strategy (e.g., a key product area, segment, lifecycle stage, or top initiative).
- Translate business objectives and customer insights into actionable coordinated marketing plans and program delivery.
- Develop coordinated briefs, strategic recommendations, and messaging frameworks for your priority area.
- Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
- Lead cross-functional execution across channels, creative development, and customer touchpoints.
- Drive alignment and clarity on your priority with senior partners, advancing risks, trade-offs, and dependencies.
- Measure performance, connect results to important metrics, and apply insights to future planning.
- Mentor junior team members, helping develop strategic capability across the field.
- Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.
What You Need to Succeed- 10-12+ years of experience in coordinated marketing, customer marketing, or lifecycle strategy.
- Proven ability to lead complex programs independently and deliver measurable results.
- Strong critical thinking, cross-functional influence, and executive-ready communication skills.
- Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
- Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
- Recognized as a strong collaborator and strategic partner across multiple teams.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
