CRM & Digital Marketing Solution Architect

Avispa Technology

$187K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years as a Solution Architect or senior CRM tech professional with hands-on Salesforce Marketing Cloud (SFMC) experience.
  • Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or relevant field.
  • Expert-level in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
  • Strong hands-on experience with AMPScript, SQL, and basic SSJS.
  • Experience in integrating SFMC with APIs, CDPs, and other marketing systems.
  • Solid understanding of data modeling and customer lifecycle marketing.
  • Exceptional communication skills to explain complex tech concepts to non-technical teams.

Responsibilities

  • Architect and maintain Salesforce Marketing Cloud solutions across various tools and functionalities.
  • Monitor and ensure the operational health of SFMC campaigns and troubleshoot issues as they arise.
  • Translate business needs into technical solutions by collaborating with multiple teams within the organization.
  • Design scalable customer data models and audience segmentation strategies while integrating with external platforms.
  • Establish and uphold technical standards and best practices for development and documentation.

Benefits

  • Group Medical, Dental, Vision, Life insurance.
  • Retirement Savings Program.
  • Paid Sick Leave (PSL).
  • Onsite work in a leading digital streaming network in New York City.
Full Job Description
Job Description


  • Hourly pay: $90/hr
  • Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
  • W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
  • 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a CRM & Digital Marketing Solution Architect to lead the architecture, development, and optimization of a Salesforce Marketing Cloud (SFMC) ecosystem.

CRM & Digital Marketing Solution Architect Responsibilities:
  • Architect, build, deploy, and maintain Salesforce Marketing Cloud solutions, including Journey Builder, Automation Studio, Contact Builder, Email Studio, Data Extensions, triggered journeys, personalized customer experiences, and marketing automations using AMPScript, SQL, and SSJS.
  • Own the operational health of SFMC campaigns by monitoring automations, data flows, triggers, integrations, and campaign performance while proactively troubleshooting issues and ensuring reliable day-to-day platform operations.
  • Translate business requirements into scalable technical solutions by partnering with CRM, Product, Retention, Data, Engineering, Creative, and Marketing teams while managing multiple concurrent initiatives, priorities, timelines, and stakeholder expectations.
  • Design and maintain scalable customer data models, audience segmentation strategies, API integrations, and connections between SFMC and external platforms, including Customer Data Platforms (CDPs), mobile push providers, data warehouses, and related marketing technologies.
  • Establish technical standards, QA processes, documentation, and development best practices; evaluate new platform capabilities, contribute to CRM roadmap planning, provide technical guidance to marketers and analysts, and support ongoing platform optimization.

CRM & Digital Marketing Solution Architect Qualifications:
  • 5+ years of experience as a Solution Architect or senior technical CRM professional with deep, hands-on Salesforce Marketing Cloud (SFMC).
  • Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field, or equivalent professional experience.
  • Expert-level proficiency with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
  • Strong hands-on experience with AMPScript, SQL, and working knowledge of Server-Side JavaScript (SSJS).
  • Experience integrating SFMC with APIs, Customer Data Platforms (CDPs), mobile push platforms, data warehouses, and external marketing systems.
  • Strong understanding of data modeling, audience segmentation, CRM architecture, customer lifecycle marketing, and marketing automation.
  • Excellent communication and stakeholder management skills with the ability to translate complex technical concepts for business audiences.
  • Salesforce Marketing Cloud Developer or Marketing Cloud Consultant certification is preferred.
  • Experience with Braze, Hightouch, mParticle, Tealium, email compliance regulations (CAN-SPAM, GDPR, CASL, CCPA), and streaming, subscription, eCommerce, or D2C businesses is preferred.

Shift:
  • Monday to Friday, 9:00 am to 6:00 pm.

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