TikTok

Creator and Athlete Management Team Lead - TikTok Operations

TikTok$103K — $273K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of leadership experience in the creator/content ecosystem, preferably in sports
  • Strong collaborative skills that drive impact across teams and geographical boundaries
  • Proven capability to develop scalable frameworks and innovative strategies
  • Exceptional management skills focused on creator and partner relations
  • Strong cross-functional teamwork experience as a consensus builder

Responsibilities

  • Lead a team to grow sports creators' portfolio in North America and drive engagement
  • Develop impactful content strategies and negotiate high-value partnerships with creators and athletes
  • Create scalable strategies for partner acquisition and retention aligned with business objectives
  • Build a strong internal network to identify opportunities and address creator needs
  • Establish feedback loops between creators and product teams to enhance user experience
  • Collaborate with Sports Creator Programs for successful feature rollouts and adoption initiatives
  • Monitor and advocate for creator support needs to improve content performance

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave and short/long-term disability coverage
  • 10 paid holidays and 10 paid sick days per year
  • 17 days of Paid Personal Time with increased accrual by tenure
Full Job Description
Responsibilities

Team Introduction: Creators and Athletes are the heart and soul of Sports on TikTok. The Creator team's mission is to facilitate our Creator and Athlete community's growth and development, drive high quality content production and increase Athlete engagement and product adoption through scaled content and education programs. About the Role The Creator & Athlete Management Lead for Sports will have extensive experience of leading teams and managing high value sports accounts. The lead will be a strong people leader with a coaching mindset and an ability to develop high performing teams and maintain strong morale. The lead will be accountable for adapting the global business priorities on Sports to the North America market, setting the strategy and tactics towards achieving the management of the highest impact creator and Athlete accounts and their sustained growth within the vertical. Responsibilities: - Lead a team focused on growing a dedicated portfolio of Sports creators in North America driving product adoption, developing vertical case studies with high impact creators and - Internally & externally enforcing a narrative of TikTok being a destination for Sports - Demonstrates strong expertise in content strategy development and execution, with a proven ability to negotiate and manage high-value partnerships with creators and top Athletes across sports and agencies - Develops scalable strategies for partner acquisition and retention, ensuring alignment with business goals while continuously improving partner engagement and satisfaction. - Lead and establish a strong XFN network with teams across Sales, Marketing, Public Policy and Comms teams, on opportunities that drive broader business impact and meet creator & athlete needs (i.e. Elevation opportunities, onboarding strategies, product development, etc). - Establish and maintain continuous feedback loops between creators and product, applying a test-and-learn approach to translate business goals into impactful initiatives. - Collaborate closely with Sports Creator Programs team to support the rollout and adoption of priority feature education, programs, product adoption initiatives with managed creators in the NA region, contributing to measurable success metrics for these initiatives - Partner with the managed creator support team to understand and advocate for creator support needs and monitor any sensitive, urgent, or repeat issues facing managed Sports creators related to their on-platform content performance. - Identify key case studies and examples from managed Sports creators in the NA region to be highlighted in education initiatives and creator marketing campaigns

Qualifications

Minimum Qualifications: - 5+ years of leadership experience managing large teams with a proven track record of developing strong business impact focused on the creator and content ecosystem, ideally with experience in the sports industry at other top content, entertainment and social media/influencer platforms or agencies / companies - Highly collaborative leader with strong track record of working across teams, organizational structures, geographies to drive impact - Ability to develop scalable frameworks and approaches - Exceptional creator/partner management capabilities and ability to develop these capabilities in their team - Experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs - Strong documentation, presentation, and communication skills Preferred Qualifications - Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and drive projects start-to-finish to serve those core business priorities - Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams and senior leadership - The ability to manage teams to meet deadlines and drive strong execution in a fast-paced environment - Exemplary interpersonal, analytical and communications skills - BS required, MS/MA/MBA considered a plus

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $103360 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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