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Creative Strategist
Phoebe
•
$80K — $120K *
New York, NY 10025
In-Person
Media
Less than 5 years of experience
Reposted 1 month ago
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Job Overview by Ladders
Qualifications
5-7 years experience in social media management or creative strategy
Proven track record of successful paid social campaigns
Strong knowledge of direct response creative elements
Experience working with content creators and managing pipelines
Ability to produce high volumes of quality content rapidly
Familiarity with industry tools like Whop and Motion
A keen sense of visual and creative trends
Responsibilities
Own and produce creative strategy for various social media platforms
Generate and test a high volume of ads and user-generated content
Recruit and maintain a network of creators and freelancers
Analyze direct-to-consumer trends to craft healthcare-related strategies
Launch marketing campaigns targeting healthcare professionals
Monitor performance metrics and pivot quickly based on results
Stay informed about the latest trends and updates on social media platforms
Benefits
Opportunity to shape creative direction in a rapidly growing company
Competitive salary with equity opportunities
Work within a small, dynamic team directly influencing company success
Collaborative in-person work environment in NYC
Access to mentorship from experienced founders with successful exits
Show Less
Full Job Description
What you'll do
Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious
Who you are
You've run paid social or organic growth and have results to show
You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
You're chronically online and can spot trends before they peak
You've worked with creators or built content engines (UGC, clipping, repurposing)
You know tools like Whop, Foreplay, Motion, or similar
You move fast and can produce volume without sacrificing quality
You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
You have taste and strong opinions about what makes creative work
What we offer
Own creative for a company growing extremely fast into a massive market
Competitive salary with above-market equity
Small team where your work directly drives growth
In-person in NYC (Chinatown / LES) - we work in the same room
Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.
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* Ladders Estimates
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