The Role

We are seeking a strategic, hands-on Creative Director to lead brand strategy and creative execution across the company. This role is the single-threaded owner of brand identity, positioning, and creative quality - ensuring our SaaS platform, Agency services, and go-to-market efforts are cohesive, differentiated, and performance-driven.

This is a player-coach role. You will lead brand and creative strategy, present to executive leadership, manage external partners, and stay close to execution when needed. This role operates without a large internal team and requires strong contractor management and cross-functional influence.

What You'll Own

Brand Strategy & Positioning

• Lead and evolve our brand strategy across SaaS and Agency functions
• Clarify and differentiate our SaaS positioning in a competitive market
• Develop and enforce brand guidelines (visual and messaging)
• Ensure consistency across website, campaigns, sales enablement, product marketing, and client-facing materials

Creative Strategy & Performance Alignment

• Translate business objectives, product positioning, and technical concepts into compelling creative direction
• Balance long-term brand equity with short-term conversion and performance marketing goals
• Partner with Marketing, Product, Sales, and Agency teams to align creative with GTM priorities
• Present brand strategy, campaign concepts, and creative direction to executive teams

Execution & Quality Control

• Lead concept development for campaigns, launches, and key initiatives
• Oversee creative from brief to final delivery
• Review and approve design, copy, and creative assets
• Manage external designers, writers, and creative contractors effectively
• Build scalable creative workflows that support growth

What Success Looks Like (6-12 Months)

• A clearly articulated and unified brand system across the organization
• Stronger SaaS positioning and messaging clarity
• Higher-performing creative that drives both brand lift and conversion
• Elevated quality and consistency across Marketing and Agency outputs
• Efficient contractor management and scalable creative processes

Requirements

• 8-12+ years in brand, creative strategy, or design leadership
• Proven experience leading brand strategy in SaaS or performance-driven digital environments
• Deep understanding of SaaS positioning and performance marketing
• Demonstrated ability to balance brand-building with measurable growth outcomes
• Experience presenting to executive leadership and influencing cross-functional stakeholders
• Strong portfolio showing conceptual thinking and execution excellence
• Proven success managing contractors or distributed creative teams
• Comfortable operating in a lean, high-growth environment without a large internal team
• Excellent communication, executive presence, and strategic thinking

*Auto parts or automotive ecommerce experience is a plus.

AI Fluency & Modern Tooling

At RevolutionParts, we expect team members to actively use modern tools - including AI-powered systems - to improve decision-making, productivity, and quality of work.

This includes:

• Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
• Exercising strong judgment around data privacy, accuracy, and ethical use
• Continuously learning and adapting as AI capabilities evolve

Proven examples of using AI to improve outcomes in prior roles is expected.

RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.

Compensation

The base pay range for this role is $140,000 - $150,000 per year.