As the Creative Director you will define how Dust shows up in the world, from our website and product launches to campaigns, events, video, and the visual systems that make our brand promise compelling and our product narrative credible. As an AI company, we expect our brand to be built the AI-native way: fast, systematic, and unmistakably ours. What you'll own Brand system & identity Set the direction for Dust's visual identity: motion, illustration, typography, video style, and brand guidelines. Make it differentiating and memorable. Keep it enterprise-credible. Creative execution Lead creative direction across every major output: website, product launches, campaigns, events, GTM and sales assets, social. Flex between brand and product storytelling work. Own the visual language for launch moments and make IRL brand experiences feel like a high-integrity signal, not a booth. Creative operations Create the operating model for brand design at Dust: intake, prioritization, review, and standards. Build and manage the network of freelancers and agencies that lets a small team punch above its weight. Our ambition is to grow a small, world-class creative team around this role, working closely with our Paris-based product design team and contractor network. Scale creative with AI Define and own a brand system that lets the team (and AI tools) produce high-quality, on-brand assets at speed - codifying our visual identity into documented guidelines, templates, and reusable components so lower-lift work (landing pages, social, blog and event graphics, slides) can be created consistently without a designer touching every execution. Your first 6 months • First weeks: Immerse in the brand, the product, and the team. Audit current assets and identify the highest-leverage gaps. Start building a network of freelancers and agencies. • By month 3: Lead creative direction on the updated website - the most visible expression of Dust's value proposition as we grow. • By month 6: Refresh and build on brand guidelines - aligning video and motion style with core identity, covering illustration, iconography, and photographic direction. Who you are • You're a visual storyteller. You've led brand or creative work where the narrative came first and the visual system was built to serve it. • You have exceptional taste and can defend your preferences, and you also know how to align your instincts to the direction of the brand and product. • You're hands-on. You make things. You can art-direct a video, push pixels on a landing page, and give a freelancer the right brief - all in the same week. • You're AI-fluent. You treat AI as a core part of the creative toolkit, not a threat to craft. You're already using AI intentionally in your own design and production workflow, and you're excited to build systems that let a small team punch far above its weight. (Bonus: experience building brand or design systems, template libraries, or prompt-driven workflows that let non-designers self-serve on-brand work.) • You've built or scaled a creative function. You've hired designers, set standards, and created the systems that let a small team punch above its weight. • You have a point of view on the market. You understand what resonates with AI-mature buyers and technical decision-makers, and you can make Dust feel culturally magnetic to them. • You can work across Paris and the US. Most of the company is still based in Paris, while the US team is growing across New York and San Francisco. You need to be proactive, clear in writing, and comfortable pushing work forward across time zones. • You've worked at or deeply admire companies with strong brand craft - Airbnb, Webflow, Intercom, Linear, Anthropic, or their equivalent. You know what great looks like and you've shipped it. Nice to have • Experience building or refreshing a visual identity for a fast-growing technology company. • Experience working with founders on brand, narrative, launch moments, or executive presence. • A strong network of creative collaborators across motion, video, production, photography, illustration, web, and experiential work. • Experience designing interactive web experiences, motion systems, or product-led storytelling. • Messaging, content strategy, or campaign strategy depth. This is a bonus, not the core requirement. What we offer • A front-row seat at one of the most interesting companies in AI right now - early enough for real equity upside, late enough for proven PMF. • A small, candid, low-ego team that takes the work seriously without taking themselves too seriously. • 5 days a week in the office (SF or NYC) with a team that genuinely wants to be together. • Competitive salary and meaningful equity. • Health insurance for you and your dependents • New MacBook Pro or Linux machine, monitor, keyboard, etc. • The opportunity to travel to Paris multiple times a year • Regular team events and offsite Location We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together. We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect. That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.