We9re looking for a skilled content marketer with sharp writing instincts and a demand gen mindset to join our Growth Marketing team. In this role, you9ll be responsible for creating compelling short and long-form content that moves audiences to act, from email and SDR sequences to landing pages, social copy, and campaign assets (guides, ebooks, survey reports etc). You9re a storyteller who leads with customer pain points and value propositions while speaking to the specific challenges of the people you9re writing for, not just the features of the product. You know how to distill complex B2B topics into crisp, engaging copy that resonates across the buyer journey. You thrive in a collaborative, communicative, fast-paced environment where strong writing, cross-functional partnership with a variety of teams, and data-informed decisions are equally valued. This role will report to the Sr. Manager, Content Strategy. You Will Writing and Content Creation 37 Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets37 Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about37 Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling37 Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey37 Review and provide recommendations to optimize the demand gen potential of short-form copy across channels Strategy and Planning 37 Develop and apply a deep understanding of our buyer personas, their goals, and their pain points to inform content strategy and copy decisions37 Align content plans to the editorial calendar and campaign goals, ensuring copy supports pipeline objectives37 Partner with the communications team to support brand positioning and messaging creation37 Utilize performance data to drive content insights and contribute to quarterly planning37 Test and optimize content types and messaging based on audience engagement Execution and Collaboration 37 Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment37 Partner with campaign, lifecycle, digital, field and partner marketing teams to activate content across the right channels37 Manage the content library and contribute to regular audits and updates37 Navigate localization workflows for key content assets Other projects and initiatives as assigned You have 37 Bachelor9s degree or equivalent experience in marketing, communications, journalism, or a related field37 5+ years of content marketing experience, with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports)37 Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features37 Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content37 Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment37 Comfort using data to inform content decisions and optimize performance over time37 Strong project management skills with the ability to juggle multiple priorities and deadlines37 Communicates as clearly out loud as on the page. Can walk a stakeholder through a content decision or defend a draft in a meeting, not just in written comments.37 Treats AI as a drafting and productivity aid, not a replacement for thinking. You understand the material well enough to defend every line, and you9d rather send something short and sharp than long and padded. Current US Perks & Benefits: 37 Employer subsidized medical/vision and dental coverage for full-time employees37 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)37 Monthly stipend to support your work and productivity37 Flexible Time Away Program, plus Sick Time Off37 US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans37 US employees receive 12 paid holidays per year37 Up to 24 weeks of Parental Leave37 Personal paid Volunteer Day to support our community37 Opportunities for professional growth and development including access to Udemy online courses37 Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account37 Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. US Base Salary Pay Range $115,000-$140,000 USD #LI-Remote