Content Designer III - Loyalty

Expedia Group

$128K — $179K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent professional experience in UX writing and content strategy.
  • 5+ years of experience as a Content Designer, UX Writer, or Content Strategist.
  • Strong presentation skills for communicating content strategy rationale to stakeholders.
  • Expertise in persuasively balancing user needs and business objectives through content design.
  • Proven experience applying human-centered design practices in product experiences.

Responsibilities

  • Drive content vision and narrative for Loyalty and Membership.
  • Guide product roadmap decisions with user-centric insights.
  • Evolve a cohesive content strategy that prioritizes accessibility and global readiness.
  • Design intuitive and accessible content for various user interactions.
  • Synthesize data into actionable content insights and oversee content testing initiative.
  • Influence stakeholders across departments for cohesive messaging.
  • Foster continuous improvement within the Experience Design team.

Benefits

  • Medical, dental, and vision coverage.
  • Paid time off and Employee Assistance Program.
  • Wellness and travel reimbursement.
  • Travel discounts for personal use.
  • International Airlines Travel Agent Network (IATAN) membership.
Full Job Description
Locations: Chicago, Austin, Los Angeles, San Jose, San Francisco, Seattle, with other EG Locations up for discussion.

Do you enjoy solving complicated content problems and using Content Design to improve experiences for millions of travelers? At Expedia Group, our mission is to power global travel for everyone, everywhere.

As a Content Designer III on the Experience Design team, you will join a worldwide team of Product Designers, Content Designers, and Researchers delivering cohesive end-to-end experiences. Reporting to the Senior Content Design Manager for Supply and Membership, you will define content direction for Loyalty and connected Membership spaces with accountability for product outcomes, not just deliverables.

You are ideal for this role if you:
  • Bring expert mastery in content strategy, UX writing, and information architecture, and turn research and data into targeted content solutions
  • Have deep experience improving Loyalty journeys across complex, multi-surface product experiences
  • Build messaging frameworks, routing matrices, and pattern guidance that scale consistency, trust, and clarity
  • Balance traveler and business needs, partnering with Product Managers and stakeholders to align content with roadmap and strategy
  • Design experiences that are helpful, human, and inclusive - and raise content quality within your squad and across XD
  • Communicate with confidence: facilitate productive discourse, cultivate feedback, and drive alignment across disciplines


In this role, you will:

Operate as an expert content practitioner who leads by example, takes a holistic view of the experience, and owns work from strategy through delivery.

Strategy & system
  • Drive alignment on content vision and narrative for Loyalty and Membership
  • Guide roadmap decisions with user-centric insights that connect customer needs to business goals
  • Evolve a cohesive content strategy across product areas, accounting for accessibility and global readiness
  • Design intuitive, accessible content for onboarding, transactional flows, notifications, and more
  • Apply IA methods and content systems to deliver scalable solutions within our design system


Research & analysis
  • Synthesize qualitative, quantitative, and business data into actionable content insights
  • Design and run content tests with Research and Product partners; use findings to improve metrics


Collaboration & influence
  • Influence, persuade, and negotiate with stakeholders in Marketing, Brand, and Legal to achieve messaging cohesion across channels and touchpoints
  • Partner with Engineering, Localization, and Accessibility teams to deliver inclusive, readable, translatable content
  • Foster continuous improvement within XD and partner teams


Minimum Qualifications:
  • Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
  • 5+ years of experience as a Content Designer, UX writer, or Content Strategist
  • Strong skills in presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
  • Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler needs and business objectives
  • Experience applying human-centered design (HCD) practices to product experiences


Preferred Qualifications:
  • Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
  • Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
  • Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.


Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position in Seattle is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Chicago is $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in San Francisco is $149,000.00 to $208,500.00. Employees in this role have the potential to increase their pay up to $238,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

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