World Wrestling Entertainment

Consumer Products Licensing Manager

World Wrestling Entertainment$90K — $110K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in consumer products licensing or related fields
  • Proven success in managing licensing partnerships
  • Solid knowledge of retail and product development processes
  • Experience in negotiating licensing agreements
  • Exceptional project management skills
  • Strong analytical background for forecasts and business reviews
  • Excellent communication skills for presentations and proposals
  • Ability to foster relationships with diverse stakeholders
  • Adaptability in fast-paced, dynamic environments
  • Bachelor's degree required

Responsibilities

  • Develop and execute sales strategies for licensing
  • Identify and secure new licensing partners
  • Manage relationships and provide strategic guidance
  • Lead the complete licensing process from negotiation to management
  • Collaborate with internal teams for product launches
  • Analyze market trends to spot new opportunities
  • Create annual business plans with licensees and set targets

Benefits

  • Opportunity for continuous professional development
  • Positive and dynamic work environment
  • Work closely with influential brand ambassadors
  • Engagement in high-impact projects
  • Exposure to industry events and networking opportunities
Full Job Description

Key Responsibilities

  • Develop and execute licensing strategies to drive revenue growth across assigned consumer product categories and territories
  • Identify, evaluate, and secure new licensing partners aligned with UFC's brand strategy and commercial objectives
  • Manage relationships with existing licensees, providing strategic guidance to maximize product performance, retail distribution, and royalty revenue
  • Lead the end-to-end licensing process, including partner prospecting, business development, negotiations, onboarding, and ongoing account management
  • Collaborate with internal teams including Brand, Creative, Legal, Finance, Retail Development, and Marketing to support successful product launches and partner initiatives
  • Analyze market trends, consumer insights, and competitive activity to identify new licensing opportunities and product category expansion
  • Develop annual business plans with licensees, establish revenue targets, and regularly review performance against forecasts
  • Partner with licensees to drive retail placement, marketing initiatives, and go-to-market strategies that maximize brand visibility and sell-through
  • Ensure licensee compliance with contractual obligations, brand standards, product approvals, and royalty reporting requirements
  • Accurately forecast licensing revenue and proactively identify risks and opportunities to achieve financial goals
  • Represent UFC at industry events, trade shows, retailer meetings, and partner presentations as needed
  • Contribute innovative product and category ideas that support the continued growth of UFC's global consumer products business

Qualifications

  • 3+ years of experience in consumer products licensing, brand management, business development, or account management
  • Proven track record of managing licensing partnerships and delivering revenue growth across consumer product categories
  • Strong understanding of the licensing industry, including retail, product development, manufacturing, royalties, and go-to-market strategies
  • Experience negotiating licensing agreements and managing cross-functional partner relationships
  • Highly organized with exceptional project management and attention to detail
  • Strong analytical skills with experience developing forecasts, business reviews, and growth plans
  • Excellent written and verbal communication skills, including the ability to create compelling presentations and business proposals
  • Ability to build strong relationships with licensees, retailers, and internal stakeholders
  • Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
  • Willingness to travel as required for partner meetings, retail visits, and industry events
  • Bachelor's degree required

About World Wrestling Entertainment

World Wrestling Entertainment (WWE) is an American integrated media and entertainment company primarily known for professional wrestling. It also produces films, music, video games, and other products related to wrestling. The company was founded in 1952 by Jess McMahon and Toots Mondt and is headquartered in Stamford, Connecticut. WWE's programming reaches 800 million homes worldwide in 28 languages. The company's flagship event, WrestleMania, is the largest professional wrestling event in the world and has been held annually since 1985. WWE has a long history of producing successful wrestlers, including Dwayne 'The Rock' Johnson, John Cena, and Stone Cold Steve Austin.
Learn more about World Wrestling Entertainment
Size
870 employees
Market Cap
$5.2 billion
Industry
Net Income
$131.7 million
5 Year Trend
+8.5%
Revenue
$974.2 million
NASDAQ

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