Best Western

Complex Director of Sls & Mkt

Best Western • $90K — $120K *
Rockville, MD 20850In-Person
Hospitality & Recreation
Less than 5 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing preferred.
  • Minimum 3 years of experience as a sales leader in hotel sales.
  • Experience with ownership groups and asset management communication.
  • Proficiency in sales automation systems (DELPHI) and PMS.
  • Collaborative experience with revenue management teams.
  • Knowledge of market segments and strategic planning for each.
  • Exceptional communication and presentation skills.
  • Strong interpersonal and teamwork abilities.
  • Capability to lead, motivate, and develop a sales team.
  • Proficient in MS Office (Word, Excel, PowerPoint).

Responsibilities

  • Lead and drive top line revenue for group, volume transient, and catering segments.
  • Assess and react to market trends and competitive hotel environments.
  • Develop and implement a marketing communications plan for hotel positioning.
  • Serve as the hotel's voice of the customer, communicating key issues.
  • Utilize Smith Travel Research data and financial reports to inform strategy.
  • Analyze market trends, demand generators, and economic factors affecting performance.
  • Conduct competitive set reviews and SWOT analysis to inform strategy.
  • Develop and implement strategies for key market penetration.
  • Manage sales activity, travel schedules, and group pace measurement.

Benefits

  • Career development opportunities within the company.
  • Dynamic work environment fostering collaboration.
  • Exposure to a variety of market segments and channels.
  • Participation in strategic decision-making processes.
Full Job Description
Compensation Type

Yearly

Location

Overview

The Complex Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Complex Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

  • Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
  • Assesses & reacts to market trends, market share & the competitive hotel environment.
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
  • Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
  • Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
  • Understand GEO source & ability to develop a plan to penetrate the primary markets.
  • Develop/implement key segment strategy & managing key accounts (both existing & target).
  • Design effective sales deployment schemes & market assignments.
  • Develop sales goals designed to achieve budget & market share targets.
  • Manage group pace measurement and set sales production goals.
  • Manage sales activity & travel schedule.


Qualifications

  • Bachelor's degree preferred in Marketing
  • At least 3 years' experience as a sales leader, with prior hotel sales experience.
  • Experience dealing with/communicating with ownership groups and asset management.
  • Proficient in managing/using sales automation (DELPHI) & PMS systems.
  • Experience working collaboratively with revenue management.
  • Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
  • Must be proficient in MS Office including Word, Excel, and Power Point.
  • Must be able to multitask and prioritize departmental functions to meet deadlines

About Best Western

Best Western International, Inc. is a hotel chain with over 4,700 hotels in over 100 countries. The chain, with its corporate headquarters in Phoenix, Arizona, operates 17 brands of hotels, each suited to different market segments. Best Western has a long history dating back to 1946 when it was founded by M.K. Guertin. The company has grown to become one of the largest hotel chains in the world. Best Western is known for its commitment to providing quality accommodations and exceptional customer service. The company has won numerous awards for its hotels and its loyalty program, Best Western Rewards.
Learn more about Best Western
Size
4,381 employees
Market Cap
$45.2 million
Industry
Hospitality & Recreation
Net Income
-$2 billion
5 Year Trend
+5.3%
Revenue
$31.8 billion
NASDAQ
BEST
* Ladders Estimates

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