Overview

We aren't looking for a traditional "Content Creator." We're looking for a Maker. You're the kind of person who refuses to just passively consume culture. You dive deep into what you love, actively participating and building rituals around your obsessions. You don't just appreciate a hobby from the sidelines. You completely immerse yourself in that world, getting your hands dirty to master every detail and figure out exactly what makes it tick. Working on our team, you'll be the bridge between brand strategy, creative, and real world execution. You'll spend just as much time on the ground at events as you do in the edit suite. You aren't just churning out disposable "content;" you're crafting experiences that actually matter to people who obsess over the details and immerse themselves in the things they love.

Who You Are
• An IRL Expert: You are naturally immersed in social spaces. You don't need a trend report to tell you what's happening because you're already there. You have a deep, anthropological understanding of community motivations.
• A "High-Taste" Maker: You have a designer's eye and a copywriter's wit. You make things that look and feel premium-no "AI slop" or low-effort filler.
• Entrepreneurial & Scrappy: You know how to make "good things fast." If you can't build it yourself, you know exactly who to call to make it happen.
• A Deep Diver: You are multi-faceted and unapologetically geek out over your interests. Whether you're exploring arts and culture, obsessing over travel and food, mastering the latest in tech and gaming, or dissecting business trends, you never just casually dabble. You actively participate and master the details of your obsessions. You know how to cut through the noise to find the real substance in what you love, taking things that most people just passively enjoy and completely geeking out over every detail. This isn't just a job requirement - it's who you are.
• A Publisher: You understand all the platforms and their algorithms. You're not just a user, but a publisher who knows how to push these tools to their limits for maximum reach.
• A Cultural Catalyst: You instinctively understand how ideas travel through culture, what gets people talking about it on social, and how to create work that earns attention

Responsibilities
• Create & Ship: Produce high-end branded content and "things" (physical or digital) that go beyond standard UGC.
• Trend Tracking: Act as our "Ear-to-the-Ground," filling the gap between high-level strategy and real-time cultural moments.
• Translate Insights: Take the needs of our audience, creative and media teams and clients and turn them into creative executions that feel authentic, not "advertisey."
• Team Player: You'll work closely with your creative, strategy, media, and account team to share and identify insights and opportunities.

Qualifications
• Portfolio required: Show us things you've actually made (content, events, objects, or communities).
• Culturally Savvy: Deep knowledge of niche creators, highly specific cultural touchpoints, and the under the radar events where passionate communities actually gather. A deep understanding of intentional, discerning audiences who demand authenticity and mastery over surface level trends is a plus.
• Platform Mastery: You know the latest tools on TikTok, IG, and whatever is coming next.
• Taste: You have a strong point of view on design and storytelling.
• Energy: You enjoy going out, being present, and connecting.
• Bonus points if you have a side hustle, a passion project, or an extensive podcast list that wows us

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.