Snap Inc

Communications Manager, Snapchat

Snap Inc$157K — $235K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • BS/BA degree or equivalent experience.
  • 8+ years of experience in communications or public relations, preferably in consumer technology or entertainment.
  • Strong relationships with reporters in technology, media, and the creator economy.
  • Deep understanding of creator business models and digital content trends.
  • Exceptional written and verbal communication skills with high editorial standards.
  • Ability to manage multiple projects in a fast-paced environment.
  • Experience working with global communications teams and managing agencies.

Responsibilities

  • Develop and lead proactive communications for Snapchat's products and features.
  • Translate complex updates into clear messaging for various audiences.
  • Lead external agency teams for media strategy and execution.
  • Support storytelling across sports, music, and creator partnerships.
  • Create strategies for major cultural moments and partnerships.
  • Build relationships with reporters to enhance Snapchat's narrative.
  • Draft communications materials like media pitches and FAQs.
  • Organize press events and prepare executives for media opportunities.
  • Identify trends in digital culture to inform communications efforts.
  • Collaborate with cross-functional teams to develop coordinated strategies.

Benefits

  • Paid parental leave.
  • Comprehensive medical coverage.
  • Emotional and mental health support programs.
  • Compensation packages that include equity opportunities.
Full Job Description
Were looking for a Communications Manager to join our Communications Team in Los Angeles! What youll do:  Develop and lead proactive communications and storytelling for Snapchat including in-app products and features, monetization programs, platform tools, and initiatives designed to support creator growth and long-term success.  Translate complex product updates, platform changes, and monetization programs into clear, compelling messaging for media, creators, partners, and internal stakeholders.  Lead external agency partner teams to support media strategy, storytelling, and execution.  Support communications across content and partnerships including sports, music, and more; identifying opportunities to tell compelling stories about how creators and partners use Snapchat to reach and engage audiences.  Develop communications strategies around major cultural and industry moments, including entertainment and sports tentpoles, creator activations, partnerships, and Snap-led initiatives.  Build and maintain strong relationships with reporters across the creator economy, technology, consumer, business, entertainment, sports, and culture beats, and proactively pitch stories that build sustained understanding of Snapchat and its creator ecosystem beyond individual launches.  Draft clear, compelling communications materials including Newsroom posts, messaging documents, FAQs, reactive talking points, briefing materials, media pitches, and other external and internal communications.  Organize press briefings, product demonstrations, creator and partner media opportunities, and prepare spokespeople and executives for interviews, speaking engagements, and other press moments.  Identify emerging trends across the creator economy, entertainment, sports, social platforms, and digital culture, using those insights to inform proactive communications opportunities and strengthen Snapchats cultural relevance.  Collaborate closely with cross-functional partners across Product, Creator Partnerships, Content, Marketing, Legal, Policy, and other teams to develop coordinated communications strategies for launches, programs, partnerships, and platform changes.  Work across the Communications team to measure impact, track coverage and sentiment, and refine strategies based on performance and insights. Knowledge, Skills, and Abilities:  Strong relationships with reporters across the creator economy, technology, consumer, business, entertainment, sports, and culture, with a demonstrated ability to develop proactive stories and manage complex platform narratives.  Strong understanding of the creator and digital content ecosystem, including evolving creator business models, monetization, platform dynamics, and cultural trends.  Demonstrated experience developing communications strategies for consumer technology products, platforms, or features, including the ability to make complicated product and business concepts accessible to broad audiences.  Ability to move fluidly between proactive storytelling, product launches, partnerships, and reactive communications in a fast-paced environment.  Exceptional written and verbal communication skills, strong editorial judgment, and fastidious attention to detail.  Ability to independently identify compelling stories and translate broader business, product, and cultural trends into earned-media opportunities.  Strong cross-functional relationship-building skills, including experience working with Product, Partnerships, Marketing, Legal, Policy, and senior leadership.  Ability to manage multiple high-priority projects simultaneously and operate effectively amid evolving priorities and tight deadlines.  Experience partnering with global communications teams on coordinated campaigns and announcements.  Experience working with and effectively managing external communications agency partners is preferred. Minimum Qualifications:  BS/BA degree or equivalent years of experience.  8+ years of professional experience in communications, public relations, product communications, or a related field, preferably within consumer technology, social platforms, the creator economy, media, or entertainment. "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week. Our Benefits: Snap Inc. is its own community, so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snaps long-term success! Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $157,000-$235,000 annually. Zone B: The base salary range for this position is $149,000-$223,000 annually. Zone C: The base salary range for this position is $133,000-$200,000 annually. This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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