Diageo

Commercial Planning Manager

Diageo$90K — $120K *
Miami, FL 33186In-Person
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration or related field, or master's degree with 3 years of relevant experience.
  • 5+ years in sales, customer marketing, or trade marketing, focusing on distributor-based businesses.
  • 2+ years performing sales organization operations, including S&OP and budget management.
  • Experience analyzing market conditions and generating customer insights.
  • Proficient in Microsoft Excel for data analysis and budget management, and PowerPoint for presentations.

Responsibilities

  • Facilitate decision-making on the commercial activity calendar and schedule across multiple teams.
  • Optimize investments and apply insights from activations to improve future campaigns.
  • Plan and monitor Below-the-Line Advertising & Promotion budgets, ensuring trade investment strategies drive product performance.
  • Serve as the primary contact for various Diageo clients and ensure budget adherence.
  • Collaborate with Sales, Customer Marketing, Growth, and Finance to align on market strategies and maintain stakeholder relationships.

Benefits

  • Telecommuting options available in accordance with company policy.
  • Opportunity to work in a collaborative environment with multiple teams.
  • Engagement in high-impact projects driving growth for a global leader in beverages.
Full Job Description
Job Description :

Diageo North America, Inc.

Commercial Planning Project Manager

Job Description:

Commercial Planning Project Manager positions offered by Diageo North America, Inc. (Coral Gables, Florida). Facilitate and analyze decision-making on the commercial activity calendar and schedule, coordinating with and guiding Marketing, Commercial, Customer Marketing, and Growth teams to prioritize and execute initiatives that drive growth. Ensure that investments are optimized and that insights from each activation are applied to improve future campaigns. Plan and monitor Below-the-Line (BTL) Advertising & Promotion (A&P) budgets, responsible for trade investment strategies to drive product performance across Diageo's portfolio. Serve as point of contact for various Diageo clients. Utilizing operating budget to ensure strict adherence to budget policies. Refine investment approach to maximize ROI by evaluating activation results and gathering insights. Collaborate with key stakeholders, including Sales, Customer Marketing, Growth, and Finance teams to build strong relationships to achieve mutual business goals and allow for consistent alignment on market strategies. Support the planning cycle by ensuring all promotional activities are efficiently scheduled, tracked, and executed according to Diageo's standards, including preparing and updating the Monitoring & Evaluation Tracker, ensuring compliance with company policies, and overseeing the More for More (M4M) planning process for Advertising and Promotion (A&P) budget and trade investment. Ensure every project complies with Diageo's Code of Conduct and aligns with cycle planning goals.

Minimum Requirements:
  • Requires a bachelor's or foreign equivalent degree in business administration or a related field and 5 years of experience working in sales, customer marketing, or trade marketing, including distributor-based businesses.
  • In lieu of a bachelor's or foreign equivalent degree in business administration or a related field and 5 years of experience as stated, employer will accept a master's or foreign equivalent degree in the aforementioned fields and 3 years of experience as stated.
  • Must have 2 years of experience in each of the following:
    • Performing sales organization operations, including developing Sales & Operation Plans (S&OP), annual commercial planning, Measurement & Evaluation (M&E) planning, budget management, or performance management;
  • Must have experience in each of the following:
    • Working with and interpreting a variety of market conditions and demographic factors to generate insights of customers, and route to market;
    • Analyzing multiple data sources to generate insights and develop commercial plans;
    • Presenting commercial plans to internal and external audiences;
    • Negotiating internally and externally to drive efficiencies and the investment required for the annual commercial plan;
    • Using Microsoft PowerPoint to present to internal and external audiences;
    • Using Excel to perform data analysis, including evaluation activities, budget management, and performance routines; and
    • Working in Latin American markets.
  • Position reports to Coral Gables, FL office. Telecommuting permitted in accordance with company policy, but must live within commuting distance of stated office.
  • Experience may be, but need not be, acquired concurrently.


Worker Type :
Regular

Primary Location:
Miami Office

Additional Locations :

Job Posting Start Date :
2026-05-12

About Diageo

Diageo is a British multinational alcoholic beverages company, with its headquarters in London, England. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company was formed in 1997 from the merger of Guinness and Grand Metropolitan. Diageo has operations in more than 180 countries and employs around 27,000 people.
Learn more about Diageo
Size
27,783 employees
Market Cap
$100.2 billion
Industry
Net Income
$1.1 billion
5 Year Trend
+5.1%
Revenue
$11.4 billion
NASDAQ

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