U.S. Bank

CoBrand Sales and Product Strategy Head

U.S. Bank$157K — $192K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Extensive leadership experience managing large scale financial products with P&L responsibility
  • Proven track record leading high-performing teams in fast-paced environments
  • Ability to lead cross-functional teams in product, marketing, risk, technology, finance, and operations
  • Strong executive presence to champion organizational change and influence stakeholders
  • Strategic thinker with a results-oriented mindset
  • Deep knowledge of partner relationship management and co-branded credit card programs
  • Expertise in navigating complex regulatory environments

Responsibilities

  • Own overall strategy and performance of the Edward Jones cobrand card program
  • Manage partner relationships, negotiating and executing initiatives for mutual benefit
  • Design and implement a next-generation cobrand product suite tailored to customer needs
  • Develop customer value propositions that enhance engagement through the partner context
  • Drive new customer acquisition with effective marketing and onboarding strategies
  • Reimagine customer interactions through digital-first design principles
  • Focus on portfolio growth while maintaining risk management and compliance

Benefits

  • Comprehensive healthcare options (medical, dental, vision)
  • Basic and optional life insurance
  • Short-term and long-term disability coverage
  • Parental leave and pregnancy disability benefits
  • 401(k) and employer-funded retirement plans
  • Generous vacation policy (up to five weeks)
  • Flexible holiday opportunities (up to 11 paid holidays)
  • Adoption assistance
  • Sick and Safe Leave accruals
Full Job Description
Job Description

U.S. Bank is seeking a strategic and results -driven General Manager to lead our Edward Jones
(EJ) cobrand card program . This role has full P&L accountability and is responsible for the endto-
end strategy, performance, and evolution of the business, working closely with the partner ,
Edward Jones . This role will lead the partner relationship , drive growth and long -term value
while meeting enterprise return and risk expectations.
U.S. Bank and Edward Jones launched a unique, award -winning program named Everyday
Solutions in Q4 2025, which enables EJ advisors to offer credit card and banking solutions to
their clients. This is a critical, high growth , high visibility program for U.S. Bank. This GM will be
responsible for the cobrand card business , which is core to the overall solution .
This leader will work directly with EJ leadership to develop and execute strategic plans, create
world -class customer service experiences, ensure seamless partner integration , lead executive -
level discussions, and coordinate all internal and external activities associated with managing
the portfolio. The role will report to the Head of Financial Services Cobrand Cards and lead
cross functional teams to plan and drive execution of initiatives with quality and pace .
Th is role will be responsible for managing and growing the card program and customer
engagement in close collaboration with our cobrand partner. They will be responsible for
managing the cobrand relationship including day to day execution , jointly developing strategies ,
and negotiati ng new initiatives and any new contract terms . The successful candidate will
collaborate closely with the company's leadership team and applicable business partners to
build and deepen customer relationships to bring best -in-class products, digital capabilities and
experiences . They will demonstrate strong leadership and drive a culture of inclusivity,
accountability and execution.
KEY RESPONSIBILITIES
• Full Portfolio and P&L Ownership: Serve as General Manager accountable for the EJ
cobrand card program , representing over 150 k clients and over $2B in sales, projected
to continue to grow double digits.
• Partner Management: Lead cobrand partner relationships and contracts, including
owning senior relationships, driving joint execution of initiatives, and negotiating
decisions that drive mutual upside
• Product Strategy & Modernization: Lead the design and execution of a next generation
cobrand product suite and feature set , leveraging partner assets and programs, that
addresses evolving customer needs and drives engagement in the partner context
• Customer Value & Experience: Develop compelling benefits and experiences
leveraging partner assets that customers actively use and value across spending,
borrowing, and redemption moments
• Customer Acquisition & Onboarding: Grow new customer acquisition through
targeted marketing strategies, effective activation of cobrand partner channels, and
streamlined onboarding experiences that convert prospects into loyal customers -
making it easy to apply, get approved, and begin using confidently from day one.
Digital -First Experience Design : Reimagine end-to-end customer interactions through
a digital -first (mobile -led) lens, delivering seamless, intuitive, and data -informed
experiences, seamlessly straddling US Bank and partner ecosystems, to strengthen
customer engagement.
• Sustainable Growth & Risk Management: Drive portfolio growth within defined return
and loss hurdles through disciplined, risk -based pricing and decisioning integrated
across the full customer lifecycle.
• Servicing Excellence & Advocacy: Maintain a relentless focus on identifying and
eliminating customer pain points, ensuring every servicing interaction is seamless,
intuitive, efficient, and contributes to higher customer advocacy scores.

QUALIFICATIONS
• Extensive senior leadership experience managing large scale financial products with P&L
responsibility
• Proven track record of leading high -performing teams in a dynamic, fast -paced environment
• Demonstrated ability to lead cross functional teams across product, marketing, risk, technology, finance and operations
• Strong executive presence with the ability to champion change across the organization and influence senior management and leaders at all levels of the organization
• Strategic thinker with a bias for action and results
• Deep understanding of partner relationship management and co -branded credit card programs . Ability to negotiate mutually valuable outcomes with partners
• Expertise in navigating complex regulatory environments and ensuring compliance
• Ability to lead through ambiguity and drive innovation in product and service delivery
• Passion for customer experience and delivering best -in-class customer solutions
• Collaborative leadership style with a focus on mentorship and talent development

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law


Review our full benefits available by employment status here.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $157,230.00 - 192,170.00

Posting may be closed earlier due to high volume of applicants.

About U.S. Bank

U.S. Department of the Treasury is a government agency responsible for promoting economic prosperity and ensuring financial security. The department is responsible for a wide range of activities such as advising on economic and financial issues, encouraging sustainable economic growth, and fostering improved governance in financial institutions.

U.S. Bank Careers

Join the dynamic team at U.S. Bank, one of the nation's top banking institutions, where your career journey is as promising as the services we provide to our customers. At U.S. Bank, we are committed to fostering a culture of innovation, leadership, and diversity that is unmatched in the industry.

Explore Job Opportunities and Growth

At U.S. Bank, we offer a variety of job opportunities that cater to a range of skills and professional interests. Whether you are looking for a position in finance, technology, customer service, or management, U.S. Bank is hiring talented individuals who are eager to contribute to our mission and grow with us.

Internship Programs

Kickstart your career with U.S. Bank’s internship programs. These opportunities are designed for ambitious students who want to gain hands-on experience and develop essential skills in a real-world setting. Our internships provide a platform to engage with experienced professionals and explore potential career paths within the company.

Benefits and Employment Perks

Choosing a career at U.S. Bank means more than just employment. We offer comprehensive benefits designed to enhance your life and well-being. From health and wellness programs to retirement plans, we ensure our team members are supported both personally and professionally.

Our Commitment to Diversity and Inclusion

Diversity and inclusion are at the core of our values at U.S. Bank. We are dedicated to creating an environment where all employees feel valued and included. Our diversity training programs are part of our commitment to an inclusive workplace, where everyone can thrive.

Leadership and Professional Development

Leadership at U.S. Bank is about more than guiding teams – it's about inspiring them. We invest in leadership training and professional development programs that help our employees become the best in their fields. By fostering a culture of learning and growth, we prepare our team members to take on new challenges and leadership roles.

Networking and Innovation

Networking at U.S. Bank goes hand in hand with innovation. Our employees are encouraged to connect with colleagues and industry leaders through various networking events and professional groups. This collaborative environment fuels innovation and allows us to stay ahead in a competitive industry.

Join Our Team

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Learn more about U.S. Bank
Size
68,796 employees
Market Cap
$66.2 billion
Industry
Net Income
$4.9 billion
5 Year Trend
+0.5%
NASDAQ

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