Salesforce

CMO, Missionforce

Salesforce$379K — $448K *
Education, Government & Non-Profit
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of marketing leadership experience in public sector/national security
  • Deep understanding of federal procurement processes and government sales cycles
  • Track record of driving growth in regulated environments
  • Ability to work with legal and compliance teams for government standards
  • Data-driven marketing approach with measurable outcomes
  • Exceptional communication and presentation skills
  • Experience in building and mentoring high-performance teams

Responsibilities

  • Design and implement a marketing strategy aligned with government fiscal cycles and Salesforce growth goals
  • Position Missionforce as the leader in secure government cloud solutions
  • Translate complex technical architectures into impactful narratives for stakeholders
  • Develop a content roadmap on topics like cybersecurity and citizen service modernization
  • Lead capture marketing for long-term government contracts
  • Build a tailored demand generation engine focusing on trust and proven outcomes
  • Partner with Legal, Policy, and Security to ensure marketing initiatives align with security standards
  • Optimize marketing operations for scalability in a regulated environment
  • Recruit and mentor a diverse marketing team and foster collaboration
  • Manage a multi-year budget for government procurement vehicles

Benefits

  • Balance work and personal life with comprehensive support and resources
  • Accelerate impact with cutting-edge AI tools and agents
  • Opportunities for personal and professional growth
  • Participation in shaping the future of technology and public sector solutions
Full Job Description
Salesforce is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead the global marketing organization for Missionforce. This includes branding, product marketing, field marketing, partner marketing, capture marketing, and demand generation. In this role, you will be the architect of the messaging and the growth strategy across the national security and civilian landscape. You will be responsible for translating complex digital transformation initiatives into compelling narratives that resonate with agency leaders, policymakers, and defense contractors. This leader will be the bridge between our innovative technology stack and the unique, high-stakes requirements of government agencies. You will balance strategic visionary leadership with the tactical "boots-on-the-ground" execution required to support complex capture cycles and mission-critical objectives. Responsibilities • Design and execute a marketing strategy that aligns with government fiscal cycles, procurement timelines, and the broader Salesforce mission-driven growth goals. • Position Missionforce as the undisputed leader in secure, compliant, and transformative government cloud solutions. • Translate complex technical architectures (GovCloud, AI, Data Cloud) into high-impact narratives that clearly articulate value to both technical and non-technical agency stakeholders and mission owners. • Develop a content roadmap that positions Salesforce leadership in emerging topics such as cybersecurity resilience, national defense interoperability, and citizen service modernization. • Lead capture marketing, supporting long-term, high-value bidding processes. Work in lockstep with the sales organization to provide the content, competitive intelligence, and account-based marketing (ABM) support required to win large-scale government contracts. • Build a sophisticated demand generation engine tailored to the nuances of the public sector, focusing on authority, trust, and proven outcomes rather than transactional velocity. • Partner with Legal, Policy, and Security teams to ensure all marketing initiatives accurately reflect our security posture (FedRAMP, IL4/5/6, etc.). • Lead efforts to educate the market on our commitment to data sovereignty, security, and the ethics of AI in government. • Optimize marketing operations for scalability within a regulated environment. • Recruit, mentor, and empower a diverse team of marketers, fostering a culture of urgency, precision, and collaboration. • Manage a complex, multi-year budget, ensuring optimal allocation across disparate government procurement vehicles. Requirements • 15+ years of marketing leadership experience targeting the public sector and/or national security. Deep understanding of the federal procurement process, government sales cycles, and the specific needs of civilian and national security agencies. • Track record of driving growth in highly regulated, slow-to-pivot environments while still maintaining a strong sense of urgency and agility. • Proven ability to work alongside legal and compliance teams to ensure messaging meets the stringent standards required by government contracts and security frameworks. • Data-driven approach to marketing, with the ability to measure the impact of long-cycle campaigns and adjust strategies based on shifts in federal priorities. • Exceptional communication and presentation skills with the ability to influence internal stakeholders and external agency partners. • Demonstrated success in building, scaling, and mentoring high-performance teams, specifically in complex, matrixed organizations. • Experience with high-level security clearances (or the ability to obtain/maintain them). Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

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Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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