SALARY RANGE: $80,000 - $95,000 +

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS: Starting Bonus at Target $20,000

• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE: This posting reflects a vacant position.

LOCATION: Toronto Office; 5 days/week in office.

ROLE SUMMARY:

The Club B Specialist is a strategic and results-driven role focusing on overseeing and managing our Club B Rewards & Loyalty Program on BEES. They are responsible for optimizing audience segmentation, redemption catalogue management, Club B campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage vendor relationships, while aligning campaigns with regional priorities and business goals. This role requires a dynamic individual who is both strategic and operationally focused, with the ability to drive measurable results through data-driven decisions and effective campaign management.

JOB RESPONSIBILITIES:

• Audience Segmentation & Optimization: Create segmented audiences for Club B Campaigns based on user activity/engagement, propensity to redeem, sales data, regional nuances, & Key Account variations.
• Catalogue & Vendor Management: Manage full Club B Redemption catalogue; including re-segmenting and optimizing catalogues based on POC engagement and buying behaviour. Manage relationships with current vendors & explore opportunities with new vendors.
• Campaign Execution: Launch and monitor all Club B Campaigns & Challenges, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption)
• Analytics and Reporting: Track and report on Club B and Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs.
• Strategic Thinking: Collaborate with internal stakeholders to review results & opportunities for platform enhancement. 
• Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication
  

JOB QUALIFICATIONS:

• University Degree in Business or related field 
• Excellent communication, presentation, & organizational skills
• Highly agile in an ever changing digital environment
• Ability to be comfortable leading a project with ambiguity
• Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects
• Experience in cross-functional team collaboration, including regional, internal, and global stakeholders
• Experience applying appropriate exploration techniques leading your project through conception and innovation
• Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects

BENEFITS:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. 

• Additional flex credits for healthcare or wellness spending accounts 

• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. 

• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave 

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.  

• An annual allotment of Beer and Beyond-Beer products for employees!