Huntington National Bank

Change Management Martech Innovation Manager

Huntington National Bank • $110K — $130K *
Columbus, OH 43230In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 7+ years in marketing strategy and technology.
  • 6+ years of project management experience.
  • Proven experience with MarTech platforms and digital marketing.
  • Strong storytelling and leadership skills to engage stakeholders.

Responsibilities

  • Engage stakeholders to align support for marketing changes.
  • Evaluate impact of changes on roles and workflows.
  • Craft communication strategies that clarify change benefits.
  • Facilitate training for users on new tools and processes.
  • Monitor and drive adoption of new marketing technologies.
  • Address resistance to change and ensure compliance.
  • Measure the effectiveness and value of implemented changes.

Benefits

  • Flexible work arrangements with options for remote collaboration.
  • Opportunities for professional growth within a dynamic team.
  • Access to industry-leading marketing technology tools.
  • Supportive cross-functional leadership environment.
Full Job Description
Description

Summary:

The Change Management Martech Innovation Managerwill play a critical role in elevating Huntington's customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities.

This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Duties & Responsibilities:

Change Management (30%)
  • Stakeholder Engagement - Build alignment and support among all teams impacted by marketing, process, or technology changes.
  • Change Impact Assessment - Evaluate how the change affects roles, workflows, responsibilities, and business operations.
  • Communication Strategy - Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
  • Training and Enablement - Equip users with the knowledge, skills, and resources needed to work effectively in the new environment
  • Adoption and Readiness Management - Assess organizational readiness and drive sustained adoption of new processes and tools.
  • Resistance Management - Identify and address concerns or barriers that may prevent successful adoption.
  • Governance and Reinforcement - Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
  • Benefits Realization - Measure and report whether the change is delivering the expected business outcomes and value.

MarTech Expertise (50%)
  • Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
  • Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
  • Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington's MarTech roadmap.
  • Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
  • Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.

Cross-Functional Leadership & Problem Solving (20%)
  • Inspire and lead a cross-department team to implement and adopt MarTech solutions.
  • Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
  • Proactive problem-solver that can test boundaries and propose creative new solutions.


Basic Qualifications:
  • Bachelor's Degree
  • At least 7 years of experience in marketing strategy and technology


Preferred Qualifications:
  • 6 years+ of Project Management

  • Bachelor's Degree in Marketing, Business or a related field (MBA Preferred)
  • 5-7 years of experience in marketing strategy and technology
    • Management consulting experience preferred.
    • Deep experience with MarTech platforms, including Customer Data Platform.
    • Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale.
    • Experience in marketing automation to deliver personalized marketing.

  • 6 years+ of Project Management
    • Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups.
    • Experience collaborating with 3rd party vendors and agencies.
    • Proven ability to manage technology projects and integrations effectively.
  • Leadership & Storytelling
    • Ability to develop working relationships with individuals at all levels of an organization.
    • Ability to convey ideas to senior leadership.
    • Ability to work individually and collaborate across a team.
    • Excellent communication skills to articulate complex technical concepts to non-technical stakeholders.
    • Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges.


Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)
Yes

Workplace Type:
Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

About Huntington National Bank

Huntington National Bank Careers

Join the dynamic team at Huntington National Bank, a place where your career aspirations align with outstanding job opportunities. Our commitment to innovation, leadership, and professional growth makes Huntington an ideal environment for your ambitions to flourish.

Work You’ll Do

At Huntington, we empower our employees to master their career paths in the banking industry. As a member of our team, you will engage in meaningful work that directly impacts our clients and communities. With a focus on digital transformation and financial solutions, Huntington stands at the forefront of the banking sector.

Lead with Innovation and Leadership

Huntington National Bank is not just a bank; it's a pivotal platform for innovation and leadership in the financial industry. We offer a unique position in the marketplace that intersects financial services with cutting-edge technology and customer-centric solutions.

Explore Job Opportunities and Employment

Whether you're seeking your first job or you're a seasoned professional looking to transition, Huntington offers a range of employment opportunities. From entry-level positions to executive roles, our job openings cater to a diversity of skills and experiences.

Internship Programs

Kickstart your career with Huntington’s internship programs. These opportunities are designed to give you hands-on experience and insights into the banking sector, enhancing your resume and boosting your employability.

Benefits and Culture

At Huntington, we pride ourselves on a culture that supports diversity, inclusion, and professional development. Our benefits package is comprehensive, supporting not only your career growth but also your personal well-being and financial health.

Join Our Team

Be part of a team that values creativity, problem-solving, and collaboration. Huntington encourages a culture where innovation thrives, and diverse ideas are celebrated.

Networking and Professional Growth

Advance your career with unmatched opportunities for professional growth and networking. Huntington is dedicated to providing ongoing training and leadership programs that empower you to take your career to new heights.

Career Development

Invest in your future with Huntington’s career development programs. From diversity training to leadership workshops, we provide the tools necessary for you to succeed in your professional journey.

Stay Connected

Join the Huntington National Bank team today and discover how your career can prosper in an environment committed to your growth and success.

Search Huntington Jobs

Explore the positions that match your skills and interests. We are continuously hiring and looking for individuals who are passionate, driven, and ready to contribute to our success.

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Customize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Huntington National Bank. Join us at Huntington National Bank, where your career is our commitment.
Learn more about Huntington National Bank
Size
19,722 employees
Market Cap
$21 billion
Industry
Finance & Insurance
Net Income
$817 million
Founded
1866
5 Year Trend
+11.5%
NASDAQ
HBAN
* Ladders Estimates

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