Healogics

Center Development Liaison

Healogics$79K — $96K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Associate's degree in Business Administration, Marketing or Public Relations and at least 4 years of experience in medical sales/marketing OR a High School Diploma with 6+ years of relevant experience.
  • Preferred experience in facilitating physician visits and engaging with medical office personnel.
  • Strong understanding of the local wound care industry and trends.

Responsibilities

  • Establish strategic patient growth campaigns for the wound care program to boost referrals.
  • Collaborate with hospital and physician leadership to identify key referral sources.
  • Generate weekly reports on field visits and present monthly results to stakeholders.
  • Maintain an updated list of local Physician Practices for relationship tracking.
  • Conduct visits to Physicians and teams to raise awareness of the Wound Care Center program.
  • Utilize CE tools for educating referring physicians about wound care.
  • Develop a comprehensive territory plan focusing on various physician segments.
  • Act as a liaison to suggest improvements that benefit referring physicians.

Benefits

  • Comprehensive health benefits including medical, dental, and vision coverage.
  • Retirement savings plan with employer matching contributions.
  • Paid time off including vacation, personal days, and holidays.
  • Opportunities for professional development and continuing education.
  • Employee assistance program and wellness initiatives.
Full Job Description
The Wound Care Liaison is responsible for creating urgency around the Wound Care Center's value proposition within their community to referring providers and patients that could benefit from the differentiated, quality care provided by Healogics. The Wound Care Liaison establishes ongoing relationships with various referring providers, hospital departments, and the community, while providing insight into the Patient First care and results Healogics delivers.

All Healogics employees must perform their job responsibilities according to all Healogics policies, Hospital policies, as well as to accrediting organizations, federal and state regulation, and to the Centers for Medicare and Medicaid Services (CMS) guidelines, as applicable.Essential Functions/Responsibilities:
  • Establishes strategic patient growth campaigns for the wound care programs within their territory to plan, coordinate, and execute activities directed toward increasing appropriate patient referrals to the wound care center(s) to ensure Patient First outcomes to all who would benefit.
  • Collaborates with Hospital and Physician Territory Leadership and the Home Office Marketing Team to best determine key target referral sources, and develops a systematic approach to build those customer relationships and increase appropriate wound care center referrals.
  • Generates timely, weekly, field visit reports and submits/presents monthly field visit results to CDD and other identified stakeholders.
  • Reports market results and highlights to CDD and identified stakeholders if necessary.
  • Maintains, monitors and updates the list of Physician Practice(s) within a given radius of the hospital on an ongoing basis in established platforms for relationship tracking.
  • Visits Physician Practices and interacts with key physicians and staff to provide awareness of the Wound Care Center program, using educational marketing materials provide by Home Office Marketing, campaigns and pre-call plans.
  • Incorporate CE tools, i.e., WoundSuite Navigator, to leverage optimal education and awareness to the referring physician community.
  • Develop and maintain comprehensive territory plan with prioritization and referral specialty segmentations to include existing referring physicians, prospective referring physician, Hospital employed physicians, and appropriate hospital departments.
  • Physician office interactions and the visits with the Physician Practices in the Healogics Customer Relationship Management (CRM) system and should include a mix of prospective and current referring physicians.
  • Serves as the "voice of the referring physician marketplace" to initiate and recommend services and tools to better serve referring physicians. Maintains close relationships with Center leadership to maintain a close understanding of Center offerings, operations and progress within the wound care community.
  • Assists in educating site staff and physicians on referring physician opportunities. Communicates and work closely with the wound care center and other identified stakeholders regarding goals, targets, and other relevant referral development information, as needed.
  • Performs other duties as required.

Required Education, Experience and Credentials:
  • Associate's degree in Business Administration, Marketing or Public Relations and four (4) or more years of experience in medical sales, marketing or public relations
  • OR High School Diploma or General Education Development (GED) and six (6) or more years of relevant experience in medical sales, marketing or public relations
  • Experience in arranging visits to physicians and interfacing with those physicians, their nurses and front office personnel preferred


Required Knowledge, Skills and Abilities:
  • General knowledge and understanding of the wound care industry and trends, as well as familiarity with the local market
  • Outstanding interpersonal, oral and written communication skills, to include presentation skills in a group setting or on a one-on-one basis
  • Ability to translate technical language into layman's terms
  • Outstanding customer service and follow-up skills
  • Demonstrated relationship building skills
  • Ability to influence others
  • Ability to work independently and to be a self- starter
  • Attention to details
  • Strong organization, prioritization and time management skills
  • Analytical and quantitative skills
  • Ability to work with others and in a team environment
  • Ability to multi-task and to work in a fast-paced environment
  • Demonstrated problem solving skills
  • Proficient in Microsoft Suite (Excel, Word, Outlook, Power Point and Access)
  • Proficiency in Customer Relationship Management (CRM) system preferred
  • Ability to maintain clean driving record


Salary for this position generally ranges between $63700 - $80000 / year. This range is an estimate, based on potential employee qualifications: education, experience, geography as well as operational needs and other considerations permitted by law.

The salary for this position generally ranges between $79,200.00-$96,400.00 Annually
This range is an estimate, based on potential employee qualifications: education, experience, geography as well as operational needs and other considerations permitted by law.

If you are a current employee, to submit a job application, you need to apply as an internal candidate in Workday via the "Jobs Hub".

About Healogics

Healogics is a US-based company that provides wound care services to patients with chronic wounds. The company was founded in 1994 and has over 600 wound care centers across the United States. Healogics offers a range of wound care treatments, including hyperbaric oxygen therapy, negative pressure wound therapy, and bioengineered skin substitutes. The company's clients include hospitals, long-term care facilities, and physician practices. Healogics is committed to advancing wound care research and education, and has established partnerships with leading medical institutions and organizations.
Learn more about Healogics
Size
5,000 employees
Industry
Founded
1996

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