The Campaign Manager will be responsible for owning and developing measured, scalable and breakthrough integrated communication strategies and campaigns that build awareness for the Fire TV products. As a core member of the team, you will leverage key customer, business, creative and media insights to craft integrated communications and plans with clear objectives, strategies and deliverables. You will collaborate and influence horizontal teams on the development of integrated campaigns, working closely with cross-functional partners from ideation through execution. You will also work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders. You will leverage market research and consumer insights to guide positioning and messaging recommendations and maintain brand consistency in multi-channel communications.
The ideal candidate is passionate about meeting customer insights with creative campaigns, and can synthesize inputs into clear strategies. You should have proven ability to lead multi-channel campaigns from creative to execution. You should be a creative problem-solver and have strong attention to detail, with the ability to flex between thinking big and diving deep.
Key job responsibilities
- Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.
- Drive collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement and beyond.
- Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.
- Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.
- Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners.
- Apply key learnings to inform decision making through research & analysis, financial analysis & testing.
- Understand constraints & challenges; but lead with a creative solution mindset, to find ways in, break down barriers & illuminate opportunities.
A day in the life
In this role, you will own and influence Fire TV marketing campaigns, working closely with cross-functional partners from ideation through execution. You will work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders.
About the team
This team is fun, driven, and passionate about connecting customers to a world entertainment through our best in class devices and services. The Fire TV Brand & Integrated Marketing team operates as a central team and hold a high bar for leading brand strategy, product launches, and creative design
BASIC QUALIFICATIONS
- 3+ years of marketing experience
- 3+ years of defining and implementing process improvement initiatives using data and metrics experience
- Experience working cross functionally with tech and non-tech teams
PREFERRED QUALIFICATIONS
- Experience with digital technologies, consumer products, media, and e-commerce
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 132,500.00 - 179,300.00 USD annually
USA, WA, Seattle - 132,500.00 - 179,300.00 USD annually
