Paychex

Campaign and Nurture Strategy Manager

Paychex • $80K — $110K *
Phoenix, AZ 85032In-Person
Business Services
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or Business is required.
  • Master's Degree in Business, Marketing or Communications is preferred.
  • 5 years of experience in Digital Marketing, Demand Generation, or Communications.

Responsibilities

  • Coordinate the creation of digital content with the in-house creative team.
  • Drive the demand generation content calendar and execute the content promotion plan.
  • Partner with Marketing Operations to optimize demand generation campaigns.
  • Lead the cross-functional team on the development of engagement campaigns and track performance.
  • Develop and manage email campaigns for prospects and customers, including drip campaigns.
  • Oversee the creative ad production workflow and ensure timelines are met.
  • Develop and execute measurable integrated marketing campaigns.

Benefits

  • Comprehensive medical coverage and virtual wellness classes.
  • Paid time off, company holidays, and flexible work-life balance programs.
  • Award-winning training and development programs for career growth.
  • Company culture that values diversity and personal perspectives.
  • Paid time off for volunteerism and community-focused initiatives.
Full Job Description
Overview

This position manages the execution of the marketing campaign nurture strategy, building campaigns, performing analysis, and working with product managers, content and design teams to meet client performance expectations in all digital marketing channels. Ensures that campaigns launch promptly, are optimized effectively, and reported accurately and appropriately. Works with cross functional marketing team to identify opportunities and optimize media channels and nurture tracks based on customer personas and data analysis.

Responsibilities

  • Coordinates the creation of digital content with in-house creative team to ensure timely and accurate results.
  • Drives demand generation content calendar (inbound and outbound); Develops and executes the content promotion plan
  • Partners with Marketing Operations insight to optimize demand generation campaigns.
  • Leads cross functional team on development of engagement campaigns (legislation and new product launches) and manages and tracks performance on omni-channel campaigns to drive business results.
  • Leads cross functional team to create and develop email campaigns to prospects and customers, develop drip campaigns, and build and optimize landing pages, including content offers.
  • Oversees creative ad production workflow, reviewing, approving, and meeting specifications, to meet established timelines.
  • Develops and executes measurable integrated marketing campaigns to drive the business.

Qualifications

  • Bachelor's Degree in Marketing or Business - Required
  • Master's Degree in Business, Marketing or Communications - Preferred
  • 5 years of experience in Digital marketing, demand generation, Marketing or communications.


Live the Paychex Values

  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?

    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?

      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

    About Paychex

    Paychex, Inc. is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Paychex is headquartered in Rochester, New York and has more than 100 locations across the United States and Europe.
    Learn more about Paychex
    Size
    15,000 employees
    Market Cap
    $40.1 billion
    Industry
    Business Services
    Net Income
    $1 billion
    Founded
    1971
    5 Year Trend
    +7.9%
    Revenue
    $3.9 billion
    NASDAQ
    PAYX
    * Ladders Estimates

    Similar Jobs

    Ad banner background

    Get Ready For Your
    Next Interview

    More Jobs at Paychex

    More Business Services Jobs

    Find similar Campaign and Nurture Strategy Manager jobs:

    NationwidePhoenix, AZ