General Motors

Cadillac, Social Media Lead, Assistant Manager

General Motors • $90K — $110K *
Warren, MI 48089In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years experience in social media management with brand ownership
  • Strong knowledge of automotive and luxury sectors preferred
  • Deep understanding of major social media platforms and their behaviors
  • Proficient in project management with a strong organizational skill set
  • Exceptional communication and interpersonal skills
  • Ability to thrive in fast-paced, evolving environments
  • Bachelor's degree required

Responsibilities

  • Lead the execution of Cadillac’s evergreen and tentpole social strategies
  • Manage the end-to-end social content calendar in collaboration with various stakeholders
  • Oversee daily publishing and operations of Cadillac’s social channels
  • Brief and direct agencies on social concepts, managing scope and timelines
  • Lead live social coverage for key events and activations
  • Guide community management efforts and establish engagement guidelines
  • Ensure compliance with legal, safety, and brand standards in social content
  • Collaborate with analytics and agencies on performance reporting and strategy refinement
  • Coordinate asset sharing with global teams while maintaining brand standards
  • Work with media teams to ensure cohesive organic and paid social campaigns

Benefits

  • Remote work flexibility with a required in-office attendance for local candidates
  • Regular travel opportunities (25-50%)
  • Potential relocation benefits available
Full Job Description
Job Description

Cadillac is building a modern, global luxury brand that feels as distinctive in social as it does on the road. The Social Media Lead, Assistant Manager will own day-to-day social strategy and execution for Cadillac's brand channels, translating brand ambition into social-native stories that elevate the brand and strengthen cultural relevance.

Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration). You will lead our in-house and agency partners, safeguard the brand across platforms, and ensure that every post, series, and live moment helps Cadillac stand out.

We're looking for a social media operator who can think like an editor, producer, and brand steward at once: comfortable in complex, fast-moving collaborative environments, fluent in auto and/or luxury, and energized by building a social ecosystem that audiences seek out-not scroll past.

Key Responsibilities:

  • Strategy & Planning: Lead Cadillac's evergreen and tentpole social strategy execution aligned to brand and business objectives.


  • Content Calendar Management: Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.


  • Publishing & Channel Management: Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams) in partnership with agency partners, ensuring platform-native, premium execution.


  • Agency & Maker Leadership: Brief and direct social agencies and internal social creative makers from concept through delivery, providing clear, actionable feedback and managing scope, timelines, and deliverables.


  • Tentpole & Live Coverage: Lead real-time social coverage for priority events (e.g., launches, cultural moments, ctivations), including run-of-show and scenario planning.


  • Community & Social Care: Guide community management approach for Cadillac channels in partnership with agencies and Social Care teams (tone of voice, engagement priorities, escalation paths).


  • Compliance & Risk Management: Route and align content with Legal, Safety, Risk, and Brand (disclaimers, alcohol and driving standards, influencer disclosures, music and asset usage) and uphold platform and privacy policies.


  • Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; use insights to refine content, formats, and inform strategies.


  • Cross-Tier & Partner Integration: Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac's brand standards.


  • Media Partnership: Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.


  • Brand Consistency: Ensure all Cadillac social channels reflect the correct brand positioning, tone of voice, and visual identity while adapting intelligently to each platform's native behaviors.


Requirements:

  • Experience: 7+ years in social media with significant ownership of brand channels, experience in automotive and/or luxury strongly preferred


  • Platform & Social Best Practices Expertise: Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and current content and community behaviors with demonstrated ability to share social storytelling


  • Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.


  • Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.


  • Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.


  • Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.


  • Collaboration: Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions


  • Proactive Approach: Initiative to drive results and problem-solve effectively.


  • Education: Bachelor's degree required.


#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.The selected candidate will be required to travel on a regular basis (25-50%) for this role.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

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Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

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Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

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Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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