Gartner

Business Generation Manager

Gartner$79K — $109K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred
  • 4+ years in Lead Generation/Customer Services role
  • Experience in technology sector preferred but not necessary
  • Expertise in brand journalism and integrated marketing advantageous
  • Strong proficiency in Microsoft Excel (including pivot tables and vlookups)
  • Proficiency in Microsoft PowerPoint and Outlook
  • Self-starter with innovative thinking ability

Responsibilities

  • Partner with Consulting VPs for a client-focused marketing approach
  • Lead generation and sales support activities
  • Qualify leads and assess potential with sales channels
  • Create marketing materials and succinct messaging for account executives
  • Manage client engagement for Gartner conferences
  • Assist VPs with sales territory management and meeting coordination
  • Serve as a primary contact for departmental inquiries
  • Maintain territory pipeline in Salesforce for reporting and forecasting

Benefits

  • Supportive team culture with a strong emphasis on collaboration
  • Exposure to various technology professionals and industry leaders
  • Opportunities for involvement in strategic project initiatives
  • Access to ongoing professional development and training
  • Dynamic, fast-paced work environment encouraging innovative thinking
Full Job Description
What will you do

Partner with Consulting VPs to provide support with a client-centric marketing perspective using previously demonstrated experience of a positive and energetic approach to both internal and external clients..

Major Responsibilities/ Accountabilities:
  • Lead Generation / Sales Support
  • Daily Client Inquiry mining for potential leads.
  • Qualify leads directly with Sales channel (MSE, LE, GE) Size, Scope, 'access to the power' before escalating to VPs
  • Produce sales and marketing materials, creating marketing emails and providing succinct wordage for AEs for ad-hoc client situations under the guidance of VP and management.
  • Support campaign management for client attendance at Gartner Conferences
  • Support selected number of VPs with Gartner Sales territory management, meeting scheduling, identifying/targeting/monitoring key accounts for potential opportunities.
  • Be the main "go to" person for all departmental Inquiries from internal groups: Sales (GTS/GBS), EXP, EITL, Research Board, CSO and Gartner Research
  • Other ad-hoc and strategic project initiatives as the needs arise.
  • Salesforce CRM System - helping to keep territory pipeline up to date for biweekly reporting/forecasting


Impact of Role: Expected Results
  • Increased qualified leads
  • Increased volume of active engagements


Relationships: Internal/External
  • All levels of Gartner associates across all business groups
  • External relationships; Clients, Prospects, CIOs, Line of Business Leaders, Technology Professionals, Marketing Organizations, Associations, Candidates, Recruiters


Education
  • Bachelor's degree preferred


Professional Experience
  • 4+ years work experience in a Lead Generation / Customer Services role preferred.
  • Experience working in the technology sector preferred but not essential.
  • Expertise in brand journalism, editorial content creation, and integrated marketing techniques a plus.


Technical/ Professional Skills & Competencies:
  • Self-starter and innovative thinker required.
  • Strong proficiency with Microsoft Excel (ability to create pivot tables and vlookups)
  • Strong proficiency in Microsoft PowerPoint and Outlook.
  • Interest or experience in an IT related industry.
  • Ability to work in a fast-paced work environment and a willingness to think out of the box

About Gartner

Gartner, Inc. is a research and advisory company that provides information, advice, and tools for leaders in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions. The company operates in more than 100 countries and has over 16,000 employees. Gartner was founded in 1979 and is headquartered in Stamford, Connecticut.
Learn more about Gartner
Size
16,600 employees
Market Cap
$26.4 billion
Industry
Net Income
$266.7 million
Founded
1979
5 Year Trend
+14.1%
Revenue
$4 billion
NASDAQ

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