Business Development Manager

Senstar

$90K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven success in B2B business development, ideally in enterprise/complex environments
  • Experience building a sales pipeline through outbound prospecting and stakeholder management
  • Effective communicator with both technical and non-technical audiences
  • Strong organizational skills and ability to manage multiple ongoing projects
  • Proficient in CRM systems, particularly Salesforce, and comfortable with managing performance metrics
  • Willingness to travel as needed across the U.S.

Responsibilities

  • Execute a structured prospecting strategy to identify and qualify new business opportunities
  • Engage with various stakeholders including end users and partners to build relationships
  • Conduct discovery meetings to evaluate client needs and priorities
  • Create comprehensive account intelligence including competitive analysis and purchasing timelines
  • Deliver customized value presentations aligned to client needs
  • Maintain rigorous CRM practices to log activities and track sales progress
  • Collaborate with sales teams to convert qualified opportunities and sustain the sales cycle
  • Re-engage dormant accounts and explore untapped business potential
  • Provide insights on market trends and competitor activities to inform strategy
  • Participate in pipeline reviews to monitor KPIs and performance

Benefits

  • Opportunity to contribute to growth in mission-critical sectors
  • Work within a collaborative team with industry expertise
  • Competitive total rewards package, including salary, benefits, and time off
Full Job Description
About the Role

We're hiring a Business Development Manager (BDM) to accelerate growth across the United States in one or more of our vertical markets, including Utilities, Data Centers, Corrections, Energy, Logistics, Airports, and Critical Infrastructure.

This is a new business role built for someone who enjoys creating momentum from the ground up-identifying the right targets, opening doors, and turning early conversations into qualified opportunities. While we have a long history and proven solutions, we operate with an entrepreneurial, high-ownership mindset: we test, learn, refine, and execute quickly. You'll work closely with Regional Sales and internal teams to ensure strong handoffs and sustained progress through the pipeline.

What You'll Do (Key Responsibilities)
  • Execute a planned, structured prospecting strategy to identify, contact, and qualify new opportunities across assigned vertical(s)
  • Engage and develop relationships with End Users, System Integrators, Consultants, VARs, Distributors, and Partners
  • Conduct discovery meetings to uncover operational needs, risk drivers, stakeholder priorities, and buying triggers
  • Build account intelligence: stakeholder maps, purchasing pathways, timelines, and competitive landscape
  • Deliver tailored introductions, presentations, and value conversations aligned to vertical use-cases
  • Maintain disciplined CRM practices (e.g., Salesforce): activity logging, notes, next steps, stage progression, and forecasting
  • Collaborate with Sales to transition qualified opportunities and maintain velocity through the sales cycle
  • Re-engage dormant accounts and expand relationships where there is untapped potential
  • Provide market feedback on emerging trends, competitor activity, and signals that influence strategy
  • Participate in regular pipeline reviews with Sales Leadership and own performance against KPIs


What You Bring (Qualifications)
  • Proven success in B2B business development, lead generation, or solution selling (enterprise / complex environments preferred)
  • Track record of building pipeline through outbound prospecting, consultative discovery, and stakeholder management
  • Ability to communicate credibly with technical and non-technical audiences and navigate complex buying groups
  • Strong organization, follow-through, and comfort juggling multiple pursuits without losing momentum
  • CRM proficiency (Salesforce preferred) and confidence working from activity metrics and pipeline targets
  • Willingness and ability to travel within the U.S. as needed


The Mindset We're Looking For
  • Builder mentality: you like creating opportunity, not waiting for it
  • Entrepreneurial approach: resourceful, self-directed, and energized by ambiguity
  • High ownership: you take accountability for outcomes, not just activity
  • Customer-first curiosity: you ask great questions and translate insights into action
  • Bias for execution: you move opportunities forward with clarity and pace


Assets (Nice to Have)
  • Experience selling into Utilities, Data Centers, Corrections, Energy, Airports/Transportation, Critical Infrastructure (or adjacent regulated environments)
  • Familiarity selling into OT (Operational Technology) or regulated, safety-critical environments common in utilities, energy, transportation/airports, data centers, and critical infrastructure
  • Familiarity with security technologies, critical infrastructure protection, or integrated solutions
  • Established network of end users, integrators, consultants, or channel partners in relevant verticals


What We Offer
  • The opportunity to help scale growth in mission-critical environments
  • A collaborative team with deep expertise and strong internal partnership
  • Competitive total rewards (salary, benefits, time off, retirement savings; details shared during the process)


Equal Opportunity & Accessibility

We are committed to an inclusive and accessible workplace. If you require accommodation at any stage of the recruitment process, please let us know.

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