Position Summary The Business Development Director is a critical revenue-generating leadership role responsible for driving new business acquisition, expanding Ways2Well's market footprint, and scaling our core commercial offerings. This individual will architect and execute a comprehensive business development strategy targeting Membership Programs, Wellness Programs, and Executive Packages, the three growth engines of our expansion plan. This role demands a high-performance operator who combines a strategic mindset with relentless execution, building lasting relationships with high-value clients, corporate partners, and referral networks to fuel sustainable revenue growth.
Key Responsibilities Revenue Growth & Sales Leadership - Own and exceed ambitious revenue targets across Memberships, Wellness Programs, and Executive Packages
- Design and execute a disciplined, data-driven business development pipeline from prospecting through close
- Develop pricing strategies, bundled offerings, and compelling value propositions to maximize deal value
- Establish and monitor KPIs including pipeline velocity, conversion rates, ACV, and customer LTV
- Partner with the CEO and executive team on revenue forecasting, budgeting, and commercial strategy
Membership Acquisition & Growth- Lead new member acquisition campaigns, driving enrollment across all membership tiers
- Identify and close high-potential member segments including wellness-focused professionals, athletes, and health-conscious consumers
- Collaborate with marketing to develop targeted acquisition funnels, referral incentives, and retention programs
- Analyze member lifecycle data to inform upsell, cross-sell, and renewal strategies
Wellness Program Development - Identify and develop B2B corporate wellness partnerships with employers, insurance providers, and HR platforms
- Build scalable group wellness program offerings that can be distributed across new markets and channels
- Lead RFP responses, proposal development, and contract negotiations for corporate and institutional clients
- Represent Ways2Well at industry conferences, wellness summits, and networking events
Executive Package Sales- Cultivate and close high-value executive clients seeking premium, concierge-level health optimization services
- Build a referral network of wealth managers, executive coaches, law firms, and private equity firms
- Deliver tailored consultations and presentations for C-suite prospects and high-net-worth individuals
- Ensure seamless client onboarding in partnership with clinical and operations teams
Expansion & Market Development- Conduct market research to identify new geographic markets, client segments, and channel partnerships
- Develop go-to-market strategies for launches and market entry initiatives
- Establish strategic alliances with complementary health, fitness, and lifestyle brands
- Build a scalable business development infrastructure, including processes, tools, and team, to support rapid growth
Required Qualifications - 7+ years of progressive business development, sales, or commercial leadership experience
- Demonstrated track record of achieving and exceeding revenue targets in a high-growth environment
- Experience selling B2C and B2B premium services, memberships, or subscription-based offerings
- Exceptional relationship-building and executive communication skills
- Strong analytical acumen with experience managing pipeline metrics and revenue reporting
- Entrepreneurial mindset with the ability to operate independently in a fast-paced, scaling organization
Preferred Qualifications - Experience in health, wellness, medical, or lifestyle services industry
- Existing network in the corporate wellness, executive health, or high-net-worth lifestyle sectors
- Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and sales enablement tools
- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field; MBA a plus
Work Environment & Physical Requirements - This role operates primarily in a professional office environment with frequent travel required to meet clients, attend industry events, and support new market development
- Hybrid work flexibility available; however, regular in-person presence at Ways2Well locations and client sites is expected to drive relationship-based business development
- Travel estimated at 30-50% of the time, including regional and national travel for client meetings, conferences, partnership development, and market expansion activities
- May work outside of standard business hours to accommodate client schedules, time zones, or high-priority business development opportunities
- Fast-paced, entrepreneurial culture where adaptability, ownership, and a solutions-oriented mindset are essential to success
- Exposure to clinical wellness environments, including diagnostic labs and treatment areas, may occur during client tours, onboarding activities, or partnership presentations
- Regularly required to sit for extended periods, use a computer and phone, and operate standard office equipment; frequently required to stand, walk, and move between workspaces
- Must be able to communicate clearly and effectively in person, over the phone, and via video conference; ability to hear and speak at a level necessary for professional presentations and client interactions
- Occasionally required to lift and carry materials such as presentation equipment, promotional items, or branded materials weighing up to 25 lbs.
- Must be able to read documents, analyze data, and interpret visual presentations; ability to concentrate and manage complex information in high-energy, fast-paced settings
- Able to maintain high levels of energy and professional presence throughout long business days, multi-day conferences, and back-to-back client engagements
Featured Benefits - Competitive salary
- Comprehensive health, dental, and vision insurance
- 401k with employer match
- Paid Time Off
- Employee Perks & Discounts
