Business Development Manager

Lift Solutions

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, Marketing, or related field (preferred)
  • 3+ years of business development or inside sales experience, ideally in Overhead Cranes
  • Proven sales generation and closing ability, meeting/exceeding targets
  • Strong verbal and written communication skills for clear presentation
  • Self-motivated with effective multitasking and organization skills
  • Positive attitude with a strong drive to excel in a dynamic setting

Responsibilities

  • Conduct targeted prospecting using tools like LinkedIn, cold calling, email campaigns
  • Develop and manage a pipeline of potential clients for continuous sales growth
  • Perform sales calls and virtual meetings to present products and address client needs
  • Create tailored proposals and presentations for prospective clients
  • Achieve sales targets through active business development efforts
  • Build and maintain long-term client relationships through ongoing communication
  • Analyze competitors’ strategies to differentiate company offerings

Benefits

  • Comprehensive training and development opportunities
  • Supportive work environment that fosters teamwork and communication
  • Opportunity to work in a fast-paced, dynamic market
  • Access to the latest tools and technology for business development
  • Flexible work arrangements to support work-life balance
Full Job Description
Position Summary

We are hiring Business Development Manager in Kalamazoo, Grand Rapids, and Northern Indiana to drive sales growth and expand market share.

Duties & Responsibilities
  • Conduct targeted prospecting to identity clients, leveraging a variety of tolls such as LinkedIn, cold calling, email campaigns, and industry databases.
  • Develop and maintain a pipeline of potential clients and opportunities to ensure continuous sales growth.
  • Conduct sales calls and virtual meetings with prospective clients to present the company's products or services, answer inquiries, and understand their needs.
  • Develop customized proposals and sales presentations to meet the specific needs of prospective clients.
  • Achieve monthly, quarterly, and annual sales targets through inside sales and business development activities.
  • Build and nurture long-term relationships with new and existing clients through consistent follow-up, communication, and a consultative approach.
  • Understand the client's business needs and align the company's solutions to address those needs effectively.
  • Stay informed about market trends, competitor offerings, and emerging business opportunities.
  • Analyze competitors' strategies and adapt tactics to differentiate the company's offerings.
  • Provide feedback on customer needs, market conditions, and competitive landscape to help optimize sales strategies.
  • Maintain accurate records of all sales activities, opportunities, and customer interactions.
  • Provide regular reports on sales activities, lead generation, and conversion rates to senior management.
  • Monitor key performance indicators (KPIs) and implement strategies to improve performance.

Education & Qualifications
  • Bachelor's degree in business, Marketing, or related field (preferred).
  • 3+ years of experience in business development, sales, or inside sales, preferably in Overhead Cranes.
  • Proven track record of generating and closing sales, meeting or exceeding sales targets.
  • Strong communication skills (both verbal and written) and the ability to present complex solutions clearly.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organizational and time management skills.
  • Positive attitude with a strong drive to succeed in a fast-paced environment.


Physical Ability Requirements
  • Ability to sit or stand for prolonged periods of time.
  • Ability to be mobile throughout facility to communicate with other departments.
  • Ability to use a computer keyboard, computer monitor, and telephone for extended periods of time.

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