Business Development Manager

Burnbrae Farms Limited

$110K — $115K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of Foodservice sales experience focusing on business development and account acquisition.
  • Proven success in lead generation and closing new business deals.
  • Strong knowledge of BC Foodservice distributors and regional accounts.
  • Ability to influence decision-makers and convert competitive accounts.
  • Excellent skills in negotiation, forecasting, and pipeline management.
  • Strong communication and relationship-building skills.
  • Self-starter with a drive to exceed growth targets.

Responsibilities

  • Identify and secure new Foodservice and Industrial business opportunities across BC.
  • Build and manage a robust pipeline through cold outreach and networking.
  • Qualify leads and develop value-driven solutions for customers.
  • Establish relationships with key decision-makers in the industry.
  • Lead customer presentations, proposals, and pricing negotiations.
  • Own business opportunities from first contact to conversion.
  • Monitor market trends to identify new growth opportunities.

Benefits

  • Full-time permanent position with growth potential.
  • Eligible for a vehicle allowance for travel.
  • Bonus opportunities based on performance.
Full Job Description
Position Title: Business Development Manager

Replacement or New Role: Replacement

Term: Full Time Permanent

Reports to: Senior Director, Food Service and Industrial Sales

Direct Reports: 0

Hiring Range: $110,000- $115,000

Bonus: Yes

Address: Lower Mainland

Travel: Yes - Eligible for Vehicle Allowance

Language: English

We are currently seeking a proactive, results-driven Business Development Manager - BC - to join our Foodservice & Industrial sales team to lead new-business growth across the BC Foodservice and Industrial markets.

This hunter-focused role is ideal for a business development professional with 7+ years of Foodservice experience who excels at opening new doors, building a qualified pipeline, creating urgency, and converting new opportunities into profitable, sustainable growth while advancing Burnbrae's regional and national sales plans.

JOB DUTIES & RESPONSIBILITIES:

  • Identify, target, and secure new Foodservice and Industrial business opportunities across BC.
  • Build and manage a strong pipeline through cold outreach, prospecting, networking, referrals, and market intelligence.
  • Qualify opportunities, uncover customer needs, and develop value-driven solutions that win business from competitors.
  • Establish relationships with key decision-makers, including distributors, regional chain accounts, chefs, operators, buyers, and industrial customers.
  • Lead customer presentations, business reviews, proposals, pricing discussions, negotiations, and product solution recommendations.
  • Own opportunities from first contact through conversion, ensuring successful handoff and long-term growth.
  • Partner with brokers and internal stakeholders to maximize market penetration and customer success.
  • Monitor market trends, competitive activity, and customer needs to identify new growth opportunities.
  • Maintain accurate pipeline reporting, forecasting, and sales activity management.


REQUIREMENTS:

  • 7+ years of Foodservice sales experience, with a strong emphasis on business development, prospecting, and new account acquisition.
  • Proven success generating leads, conducting cold outreach, qualifying prospects, overcoming objections, and closing net-new business.
  • Strong knowledge of BC Foodservice distributors, regional operators, chain accounts, and Industrial customers.
  • Demonstrated ability to influence decision-makers and convert competitive accounts.
  • Strong negotiation, forecasting, commercial, and pipeline management skills.
  • Excellent communication, presentation, and relationship-building abilities.
  • Self-starter with a high level of accountability, persistence, and drive to exceed growth targets.
  • Experience with Industrial customers, ingredients, value-added food products, or broker management is an asset.
  • Bilingual English/French is an asset.
  • Willingness to travel regularly throughout BC and Western Canada.

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