Business Development Manager

Barco

• $80K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of complex sales experience, preferably in healthcare IT or capital equipment.
  • Strong track record in sales achievements.
  • Experience with CRM systems is essential.
  • Professional sales training (e.g., Miller Heiman, Spin Selling) preferred.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word).
  • Excellent communication, presentation, and phone skills.

Responsibilities

  • Demonstrate Barco Healthcare's imaging technologies effectively at various healthcare facilities.
  • Achieve and track regional sales targets from discovery to closing.
  • Perform product demonstrations emphasizing clinical, operational, and financial advantages.
  • Communicate the company's value proposition to key decision-makers in healthcare settings.
  • Prospect and evaluate sales opportunities, negotiate, and support customer purchases.
  • Cultivate new customer relationships while maintaining strong ties with existing clients.
  • Provide sales support to resellers, distributors, and other partners through tailored strategies.

Benefits

  • Opportunity to work with cutting-edge healthcare imaging technologies.
  • Travel opportunities that enhance professional networks within the healthcare industry.
  • Access to sales training and development programs to enhance skills.
  • Focus on ethical conduct and high standards of integrity in business practices.
Full Job Description
Primary Responsibilities:
  • Effective demonstration of Barco Healthcare's imaging technologies at the hospitals, health systems, and end user accounts.
  • Achieve regional sales targets and track opportunities from discovery to close.
  • Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational, and financial factors.
  • Effective communication of the company's value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel.
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase.
  • Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations.
  • Ability to detail technical product features, benefits, and attributes to various staff positions in healthcare customers.
  • Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners.
  • Development and execution of regional business plans that employs strategic account segmentation.


Skills and Experience Required:
  • Healthcare IT and capital equipment sales experience preferred.
  • Minimum 5 years of sales/industry experience in an industry that requires complex sales.
  • Experience interacting with physicians as part of a complex sales process.
  • Successful, documented sales track record of achievement
  • Familiarity with CRM systems is required.
  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
  • Excellent phone and presentation skills
  • Proven demonstration skills and technical products
  • Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.


Education:
  • Bachelor's Degree preferred


🛡 We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

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