Business Development Director, Smart Supply

AI Digital

$125K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in business development or sales within ad tech or digital media.
  • Demonstrated record of generating new business and developing sales pipelines.
  • Experience with major holding companies and agency structures is essential.
  • Deep knowledge of media planning, buying, and programmatic advertising.
  • Proven leadership in managing business development teams, ideally with 3-4 direct reports.
  • Exceptional relationship-building skills with senior stakeholders and decision-makers.
  • Proactive mindset with strong sales strategy execution capabilities.
  • Excellent communication, presentation, and negotiation abilities.

Responsibilities

  • Lead business development initiatives for AI Digital's Smart Supply offering.
  • Cultivate relationships with media industry professionals and internal teams.
  • Identify and pursue new opportunities via networking and industry events.
  • Translate account segmentation into actionable sales plans.
  • Manage and mentor a small team of business development representatives.
  • Enhance sales processes and strategies for business growth.
  • Represent AI Digital in client engagements and industry gatherings, requiring travel.

Benefits

  • Opportunity to manage and develop a growing team of business development representatives.
  • Engagement in innovative business development within the rapidly evolving ad tech sector.
  • Regular travel to key markets, enhancing industry presence.
  • Collaboration with diverse internal teams, fostering a comprehensive approach to sales.
Full Job Description
  • Lead new business development for AI Digital's Smart Supply offering, with a focus on holding companies and their agencies.
  • Build relationships with media planners, buyers, programmatic and investment teams, and senior media leaders.
  • Identify new opportunities through outreach, networking, meetings, and industry events.
  • Turn account segmentation and mapping into clear sales and outreach plans.
  • Manage and develop an initial team of three BDRs, with the potential to grow the team.
  • Improve sales processes, strategies, and best practices for the Smart Supply business development function.
  • Partner with Revenue, Growth, Strategy, and other internal teams.
  • Represent AI Digital at client meetings and industry events, with regular travel to key markets.


  • Strong business development or sales experience in ad tech, programmatic advertising, digital media, or a related field.
  • Proven success generating new business and building a sales pipeline.
  • Experience selling into major holding companies and navigating agency structures.
  • Strong understanding of media planning, buying, programmatic, and investment teams.
  • Experience managing and developing a business development or sales team, ideally with 3-4 direct reports.
  • Ability to build strong relationships with senior stakeholders and key decision-makers.
  • A proactive hunter who can create and execute effective sales strategies.
  • Strong communication, presentation, and negotiation skills.
  • Willingness to travel regularly.
  • Must be based in Chicago, New York, or Los Angeles.

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