DescriptionAs our Brand Strategist, you will act as the dedicated strategy lead and subject matter expert for our Health & Wellness and Pharmaceuticals verticals. In this role, you will lead day-to-day RFP responses, proactively pitch custom ideas, and build smart, creative programs that integrate theSkimm's editorial voice, social presence, and branded content capabilities-translating complex health and lifestyle brand objectives into high-impact campaigns that resonate with our audience.
Key Responsibilities:
The team plays an integral role in the development of sponsored marketing programs across theSkimm's product suite, custom content-focused pitches for our partners, and sales enablement materials. As a Brand Strategist, you will:
- Act as the strategic expert for the Health & Wellness and Pharma verticals, creating category-specific pitch frameworks, positioning, and proactive concepts tailored to regulatory, compliance, and consumer dynamics in these sectors
- Drive the development, creative ideation, and strategic alignment of best-in-class marketing solutions for client RFPs and proactive pitch opportunities
- Identify category white spaces and consumer insights to help client partners navigate shifting wellness trends and OTC/Pharma regulations
- Join client presentations alongside theSkimm and Everyday Health Group Sales teams, articulating the value of theSkimm's audience, editorial voice and creative strategy to key decision-makers
- Partner with Creative, Sales, Media Planning, and Design to ensure proposed concepts are both high-impact and operationally executable
- Develop Sales Enablement tools such as category wrap-ups, case studies, and proactive pitch decks that equip Sales teams across theSkimm and Everyday Health Group to open doors with target partners in your relevant verticals
- Lead cross-functional brainstorms to generate fresh, actionable storytelling formats for client briefs
Job Qualifications:
- 4-6 years of experience in a fast-paced media, agency, or sales marketing role
- Expert proficiency with presentation platforms such as Pitch, Keynote, or Google Slides
- Mastery of audience tools (e.g., comScore) and the ability to consistently connect data to strategic storytelling
- Strategic, innovative, and creative thinker who is recognized as a leader and can challenge existing methods constructively
- Excellent written & verbal communication skills with the ability to set positioning in high-stakes meetings with senior stakeholders
- Ability to anticipate obstacles and proactively align cross-functional partners around solutions
- Highly motivated self-starter that is extremely detail-oriented and drives innovation in formats and storytelling
What will set you apart:
- Keen understanding of the nuances of branded content
- Experience navigating complex Pharma / Health compliance/MLR review considerations without sacrificing creative output
- Knowledge of theSkimm brand and our products
- Data-minded to synthesize complex insights into actionable narratives that prove value to partners
- Eye for design with the ability to create succinct, effective presentations
- Demonstrated experience or deep interest in Health & Wellness and Pharma categories (including understanding how to navigate regulated advertising spaces like Pharma/OTC).
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $80,000 to $90,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
