Job Description SummaryGE Vernova is looking for a Brand Partnerships & Talent Marketing Manager to join our Global Brand team at a pivotal moment in the company's growth. This role will help shape how GE Vernova shows up through signature brand experiences, strategic sponsorships, and next-generation talent marketing initiatives.
You'll help develop partnerships and experiences that bring our brand to life while creating stronger connections with the people who will build the future of energy. Working across Global Brand, Talent Acquisition, Communications, business and regional teams, you'll connect upper-funnel brand awareness to talent engagement and recruiting priorities-creating cohesive journeys that move audiences from awareness to interest.
This role is ideal for any marketer with foundational experience across brand marketing, partnerships, experiential marketing, and integrated campaigns. You should be equally comfortable helping shape the strategy, developing a creative concept, and managing the details required to bring an experience to life.
You'll be both strategic and hands-on, helping GE Vernova build a distinctive presence in culture and establish a compelling talent brand for the next generation. This is an opportunity to be a founder and grow alongside a newly launched global brand and a company actively defining the future of energy.
Job DescriptionWhat You'll Do- Help shape and execute GE Vernova's global sponsorship and partnership strategy, evaluating opportunities based on brand fit, audience relevance, storytelling potential, and business impact.
- Lead signature brand experiences, sponsorship activations, and next-generation talent marketing initiatives from strategy and creative development through execution and measurement.
- Partner with Talent Acquisition to translate workforce priorities into integrated marketing strategies and connected audience journeys across paid, owned, earned, experiential, and recruiting channels.
- Develop activation strategies, creative briefs, messaging frameworks, and programming concepts that bring GE Vernova's brand and mission to life for priority audiences.
- Align Global Brand, Talent Acquisition, Communications, business and regional teams-as well as external partners, agencies, producers, and vendors-to deliver high-quality, cohesive programs.
- Manage end-to-end program delivery, including timelines, budgets, contracts, approvals, production, on-site activation, and post-program evaluation.
- Define success metrics, track performance, and translate results into insights that strengthen future sponsorship and talent marketing initiatives.
- Monitor cultural, workforce, and marketing trends to identify new opportunities to engage next-generation talent and increase GE Vernova's relevance.
What You Bring- 2-8 years of experience in brand, partnership, sponsorship, experiential, event, talent, or integrated marketing.
- Experience developing and executing brand partnerships, sponsorship activations, experiences, or integrated marketing programs-from strategy and creative development through delivery.
- An understanding of how upper-funnel brand marketing can support talent engagement, recruiting, and broader business objectives.
- Strong project management skills, with the ability to manage multiple workstreams, stakeholders, timelines, and budgets simultaneously.
- Experience collaborating across internal teams and with external partners, agencies, producers, and vendors.
- Strong written and verbal communication skills, including experience developing briefs, recommendations, and presentations.
- A proactive, detail-oriented approach and the ability to balance strategic thinking with hands-on execution in a fast-moving environment.
- Ability to travel as needed to support sponsorships, events, and brand activations.
What Sets You Apart- Passion for our mission and the relentless optimism to see the possibilities ahead.
- Experience creating marketing programs for next-generation talent audiences, including students, early-career professionals, skilled tradespeople, or engineers.
- Curiosity about how brands build relevance through partnerships, experiences, culture, and community.
- Strong creative instincts and the ability to identify ideas that inspire participation, engagement, and storytelling.
- Interest in energy, climate, technology, workforce development, or purpose-driven work; deep subject-matter expertise is not required.
- Curiosity and early experimentation with AI technologies, tools, and new ways of working.
- Comfort with ambiguity and a collaborative mindset, including the ability to work effectively across teams, cultures, and time zones.
Why This Role MattersThis is more than a partnerships role. It's a chance to:
- Help define how a newly formed global brand shows up through meaningful partnerships, experiences, and cultural moments.
- Build connected programs that strengthen GE Vernova's reputation while inspiring the next generation to see themselves in the future of energy.
- Connect brand marketing and talent priorities in a way that creates measurable value across the organization.
- Work with senior leaders, external partners, and creative collaborators on high-visibility initiatives.
- Build foundational experience across brand strategy, partnerships, experiential marketing, integrated campaigns, and talent marketing.
If you're excited by the idea of helping build the future of energy - and the brand that represents it - we'd love to meet you.Note:To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation.
GE Vernova Inc. or its affiliates (collectively or individually, "GE Vernova") sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.
