Google

Brand Marketing Manager, AI Education Adoption

Google$141K — $206K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in diverse marketing fields (e.g., growth, product, brand, social).
  • Experience managing cross-functional projects.

Responsibilities

  • Activate educators and institutions to promote adoption of AI tools through content marketing.
  • Develop and amplify content in collaboration with the Impact team for training resources.
  • Collaborate with the Brand team to launch AI literacy initiatives connecting families and educators.
  • Identify and showcase impactful educators' stories to support adoption campaigns.

Benefits

  • Opportunity to work in either San Francisco, CA or New York, NY.
  • Participation in a global movement to transform education with AI.
  • Engagement in community-building and education advocacy initiatives.
Full Job Description
info_outline
X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects

Preferred qualifications:
  • Experience in education or developing assets, messaging, and narratives for marketing campaigns.
  • Experience designing end-to-end marketing strategy and scaled adoption marketing initiatives.
  • Experience building collaborative relationships across job functions (e.g., business development, product management, brand marketing).
  • Experience working in a fast-paced environment.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Excellent project management skills and experience managing customer engagement, creative agencies, and cross-functional teams.


About the job
In this role, you will be the lynchpin to help lead a fundamental mindset shift in global education. By investigating educators' current mindset about AI in the classroom in both K12 and higher education, getting to know university and educator influencers, you will help support our community of advocates. You will help to spark a global movement where educators lead their peers into the future of AI-enhanced learning through both scalable digital engagement and in-person community building. You will be a creative and results-driven lead, passionate about education and technology. You will have an understanding of generative AI and education, and the ability to translate complex concepts into engaging, relatable, content and programs.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $206000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Activate schools, universities, and educators to spur Gemini adoption through scaled content marketing and amplification of Impact programs.
  • Develop content and drive asset amplification, partnering with the Impact team to promote and improve training assets (e.g., Gemini Academy, Higher Ed toolkits) and identifying missing training needs.
  • Help partner with Brand team to launch AI literacy initiatives at the intersection of families and teachers, to empower educators to have fruitful conversations around screen value and better relationships about AI in the classroom with families.
  • Demonstrate the Gemini value by finding "hidden gems"-educators doing incredible things-and turning their workflows into high-impact stories for adoption campaigns. Build a "library of inspiration"-a repository of real-world examples, assets, and stories about educators.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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