This role is designed to manage one or more brands/sub-brands in the Mark Anthony portfolio for the US Business. The Brand Manager will be responsible for activating the marketing strategy, deployment, commercial management of brands in the US.
Accountabilities:- Activate Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Manage the innovation implementation and volume planning
- Build SKU assortment review & pricing strategy
- Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
Key Metrics & Financial Targets:- ROI on Brand Plans
- Brand Growth & Health
- Volume & Sales
- Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)
Own:- Activation of local brand growth plan and strategic commercial delivery
Influence:- Innovation, Brand strategy, planning & asset delivery
Veto:- US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
Critical Stakeholders & Relationships:- Global and US Marketing
- Sales, Finance, & Compliance
- Digital Center of Excellence
- Brand campaigns, playbooks & calendars
- Brand-related financial reporting and insights
Qualifications, Education, & Experience:- Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG
Experience working on a fast-moving, explosive growth brand
Skills Needed To Be Successful:- Proven ability to think creatively, coupled with strong analytical and project management skills
Compensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary from $100,000 to $135,000 based in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
