Campbell Soup Company

Brand Manager, Pacific Broth

Campbell Soup Company • $132K — $182K *
Camden, NJ 08105In-Person
Food & Beverages
8 - 10 years of experience
Yesterday
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 8 years of brand management or equivalent commercial experience
  • MBA may count for additional experience
  • Strategic thinking and creative ability for market innovation
  • Strong analytic and project management skills
  • Excellent interpersonal and communication skills for collaboration
  • Proven team leadership experience

Responsibilities

  • Set annual operating plan financial and volume commitments with the category team
  • Forecast demand and manage base business delivery
  • Develop and commercialize brand line extensions and innovations based on consumer insights
  • Collaborate with Consumer Experience teams to evaluate marketing performance and ROI
  • Develop and execute annual marketing plans aligned with brand vision
  • Generate monthly demand forecasts with Demand Planning and Sales teams
  • Set marketing budgets and achieve P&L targets for net sales and margins

Benefits

  • Competitive health and dental insurance starting on the first day
  • 401k plan with employer contributions
  • Wellness benefits available
  • Access to a comprehensive total rewards package upon inquiry
Full Job Description
The Brand Manager, Pacific Broth is responsible for driving growth for the brand by building and executing plans to meet annual brand, financial, & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision. This individual will lead end-to-end brand management, including P&L ownership, strategic planning, innovation pipeline development, and create the direction for integrated marketing execution.

What you will do...
  • Set the Annual Operating Plan financial and volume commitments in partnership with the larger category team.
  • Forecast demand and manage delivery of all aspects of the base business.
  • Develop and commercialize brand line extensions, quality and cost improvements, and commercial innovation, all grounded in deep and relevant consumer insights.
  • Partner with Consumer Experience/Activation teams to understand the performance and ROI of all marketing levers, optimizing investments throughout the course of the year.
  • Develop and execute the annual operating plans for the brand.
  • Deliver against the core brand positioning and vision by developing appropriate annual marketing and close-in product innovation plans.
  • Generate monthly consumption and demand forecasts in partnership with Demand Planning and Sales
  • Set marketing budgets and deliver P&L target Net Sales, Gross Margin and Marketing Contribution consistent with the group's overall financial commitments to the Company's growth agenda
  • Identify untapped areas of demand within core category/segments to generate new product or commercial innovation ideas and commercialize them, including selling strategy, communications idea development and executional planning in partnership with Customer Marketing and Sales teams
  • Organizational development, including management and day-to-day coaching of junior brand marketers.
  • Provide thought leadership to inspire greatness, divergent thinking, and ongoing inspiration for business building product and marketing ideas


Who will you work with...
  • Reports to Director, Broth
  • Manages 1 direct report
  • Brand Marketers and Category Leadership across the Soup & Broth portfolio
  • Consumer Experience/Activation COE
  • Cross-functional partners (Sales, Supply Chain, Finance, etc.)


What you will bring to the table... (Must Have)
  • Bachelor's Degree Required
  • 8 years of brand management or equivalent commercial experience"
  • Note that MBA will count for additional experience.
  • Strategic thinking ability and creative talent to bring breakthrough ideas to market
  • Strong analytic capability and project management skills
  • Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
  • Proven experience leading a team


It would be great if you have... (Nice to Have)
  • MBA strongly preferred
  • CPG experience strongly preferred
  • Food/Beverage industry experience a nice plus


Compensation and Benefits:

The target base salary range for this full-time, salaried position is between
$132,900-$182,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Food & Beverages
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ
CPB
* Ladders Estimates

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