Brand Manager, Innovation

Feastables

$118K — $148K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in CPG (Consumer Packaged Goods) brand management or innovation roles
  • Proven track record of end-to-end product ownership and successful launches
  • Strong knowledge of stage-gate product development processes
  • Ability to develop robust commercial business cases
  • Experience collaborating with cross-functional teams including R&D, supply chain, and sales
  • Experience in high-growth or entrepreneurial settings
  • Strong analytical skills and financial modeling capabilities

Responsibilities

  • Identify consumer problems and unmet needs to drive innovation
  • Lead analysis and development of concepts using market data
  • Build comprehensive business cases with financial forecasts
  • Manage the stage-gate process from ideation to commercialization
  • Project manage cross-functional teams for product launches
  • Ensure completion of all launch deliverables like product specs and timelines
  • Analyze post-launch performance for product optimization

Benefits

  • 100% employer paid option for medical, dental, and vision
  • 401(k) plan with employer match
  • 11 company paid holidays
  • Unlimited PTO policy
  • Access to delicious chocolate and snacks
Full Job Description
About The Role:

As the Brand Manager, Innovation at Feastables, you will lead end-to-end development of new consumer products across the portfolio. You will identify consumer-driven opportunities, build commercially viable concepts, and drive execution from idea through launch and post-launch evaluation.

This role combines strategy, execution, and commercial ownership. You will operate with a high degree of autonomy, building business cases, managing cross-functional teams, and helping establish the systems and processes that define how Feastables innovates at scale.
What You'll Be Doing:
  • Identify and define consumer problems and unmet needs to inform innovation opportunities
  • Lead white space analysis and concept development grounded in insights and market data
  • Build full business cases including volume forecasting, margin modeling, and cannibalization analysis
  • Own end-to-end stage-gate process from ideation through commercialization and launch
  • Project manage cross-functional teams across R&D, Supply Chain, Sales, and Marketing
  • Ensure all deliverables (product specs, packaging, claims, timelines) are completed to support launch readiness
  • Drive alignment across stakeholders and resolve tradeoffs to maintain launch timelines
  • Track post-launch performance and make data-driven recommendations to scale, optimize, or discontinue products
  • Develop and refine innovation processes, tools, and templates for the broader organization
  • Contribute to building a strong innovation culture focused on consumer-first thinking

Recipe for Success:
  • 6+ years of experience in CPG brand management or innovation roles
  • Proven track record of owning and launching products end-to-end multiple times
  • Strong experience with stage-gate product development processes
  • Demonstrated ability to build robust commercial business cases
  • Experience working cross-functionally with R&D, supply chain, and sales
  • Experience in high-growth or entrepreneurial environments
  • Strong analytical and financial modeling capabilities
  • Experience building or improving innovation processes

Why Feastables?

We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many factors like role level, market data, location, and relevant experience and skills. For this role, we expect the annual base salary to fall between $118,000-$148,000.

Beyond salary, we offer a thriving culture where you'll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
  • 100% employer paid option for medical, dental, and vision
  • 401(k) with an employer match
  • 11 company paid holidays
  • Unlimited PTO policy
  • Delicious chocolate & snacks of course!

RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.

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