Brand Manager
This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.
About the Role:As Brand Manager, you are at the heart of our goal to build a vibrant and impactful brand. You'll be inspiring teams across the business to elevate our brand and infuse strategic thinking into everything we do. Your leadership and collaboration will encourage bold ideas, and ensure our brand resonates authentically with partners, vendors, and customers. You'll play a key role in empowering and aligning across Brand, Legal, Communications, Marketing, and Partner teams, fostering a spirit of partnership and strategic thinking. This is an opportunity to shape a brand that stands out and inspires all who engage with it.
Key Responsibilities:Brand Guidelines, Systems & Trademark Usage:
- Drive the evolution of our brand's strategy, visual identity, and voice to ensure seamless scaling.
- Apply strong expertise in brand strategy, visual identity, and brand voice to successfully expand our brand.
- Review and guide the use of brand assets, trademarks, and co-branding initiatives to ensure consistency and impact.
- Demonstrate sound brand judgment in fast-moving, cross-functional environments to maintain brand excellence. Provide clear, constructive feedback to partners, vendors, and internal teams to enhance brand alignment.
- Manage trademark usage governance, collaborating with Legal on filings and enforcement as needed.
- Review and approve all third-party uses of company marks, including those by partners, channel organizations, vendors, agencies, customers, and non-channel third parties.
- Empower others to use brand assets and trademarks creatively and effectively, providing mentorship and insight for impactful co-branding initiatives that drive business growth.
- Oversee and maintain brand guidelines and portals to ensure consistency and accessibility.
- Direct brand intake systems and workflows, including efficiently responding to brand review requests and managing brand guideline portals.
- Continuously enhance governance processes continuously to boost clarity, speed, and scalability.
Co-Marketing & Partner Brand Reviews:
- Acts as a brand steward across the partner ecosystem, protecting brand equity while enabling effective partner marketing.
- Act as the primary point of contact for co-marketing brand questions and approvals.
- Review and approve co-marketing logo lockups, partner and co-branded campaign assets, and co-marketing materials.
Partner Program Branding:
- Collaborate with Channel Programs and Partner teams to hold quarterly brand check-ins to ensure brand consistency and alignment and deliver brand support during the rollout of new programs.
- Drive brand strategy and lead execution for HPE's Partner Ready Vantage program and related initiatives.
- Ensure all partner content meets established brand standards and endorsement policies.
Qualifications:- 6+ years of experience in brand management, brand operations, partner marketing, or brand governance (tech or B2B preferred).
- Deep understanding of brand standards and governance, trademark usage and endorsement principles, channel, partner and co-marketing models.
- Strong operational mindset with the ability to balance brand protection and business enablement.
- Detail-oriented, with a strong ability to see work through from intake to final execution.
- Comfortable owning systems, processes, and high-volume approvals.
- Demonstrated success working cross-functionally with sales, partner, and marketing teams.
- Excellent project management and stakeholder management skills.
Additional Skills:Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You:Health & WellbeingWe strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional DevelopmentWe also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional InclusionWe are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
#unitedstates
Job:Marketing
Job Level:Expert
"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
- United States of America: Annual Salary USD 120,000 - 243,000 in California & New York // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."
Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html
