Job Overview:Brand Manager - PASOThis position reports to the Beverage Operations Unit.The successful candidate will join the PASO marketing team as the PASO Brand and Omni Manager. In this role they will lead the Crush, Dr Pepper, and Schweppes portfolio. The successful candidate will be responsible for developing brand strategies and leading the execution of annual marketing plans that drive consumer relevance, brand growth, and business performance. Working cross-functionally, you will play a key role in unlocking both short- and long-term growth opportunities across your portfolio.
What you will do:At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. In this role, you will:
- Define and deploy the brand vision, value proposition, and growth strategy to deliver short- and long-term business objectives. Translate brand strategy into actionable commercial plans that drive sustained brand health and business performance.
- Lead brand positioning, portfolio architecture, and consumer communications by leveraging market research, consumer insights, and category trends. Own the creative development process across all channels to deliver compelling and effective marketing programs.
- Develop and execute annual marketing plans, managing agency partners and leading integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
- Lead program development to support in-store execution, including the creation of national and regional programs that drive retail impact, consumer engagement, and commercial priorities. Support internal and external partners with ad hoc requests to enable timely, effective execution.
- Create shopper media plans that support brand and commercial objectives, aligning media investment with retailer priorities, shopper insights, and in-store activation plans.
- Drive the innovation agenda for your portfolio from insight generation and opportunity identification through concept development, commercialization, and post-launch optimization. Leverage consumer, shopper, retailer, category, and competitive insights to identify and validate growth opportunities.
- Build and lead strong relationships with external agency and strategic partners while collaborating cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Revenue Growth Management, Regulatory, and Finance teams to successfully bring strategies and initiatives to market.
- Manage the portfolio's marketing investment and P&L with accountability for delivering revenue and profit targets. Measure the effectiveness of marketing initiatives through analytics and continuously optimize plans to maximize business results.
Total Rewards:CAD $95,300.00 - $115,500 annually.
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
Requirements:Education & experience- Bachelor's Degree required, preferably in Marketing, Business, or a related field; MBA considered an asset.
- 5+ years of brand marketing, brand management, or related commercial experience, preferably within CPG/FMCG or beverage categories.
- Proven ability to develop and execute brand strategies grounded in consumer insights, market data, category trends, and competitive dynamics.
- Strong business acumen, strategic thinking, and analytical capabilities, with a track record of driving business results.
- Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency and external partners.
- Comfortable balancing strategic planning with hands-on execution in a fast-paced, dynamic environment.
- Excellent communication, presentation, project management, and organizational skills.
- Proficiency with Microsoft Office; experience with Nielsen or other syndicated data sources is considered an asset.
- Based in Mississauga with up to 15% travel required.
