A Day in the LifeAs the Brand Engagement Manager for our luxury fragrance portfolio, you will be the voice of our brands, orchestrating their presence across all channels. You will be responsible for planning and executing 360° engagement strategies to build brand awareness and create a strong connection with our consumers.
Your key responsibilities will include:
- 360° Strategy: Develop and lead integrated engagement plans (media, social, influence) in collaboration with Marketing and Activation teams.
- Content & Social Media: Own and manage the content calendar across our platforms, ensuring the consistency of our fragrance brands' image and tone of voice.
- Influence & Partnerships (A&I): Drive the influence strategy, from selecting creator profiles to managing partnerships and events, to maximize our impact.
- Performance Management: Manage the media and influence budget, analyzing campaign performance and ROI to optimize future strategies.
We Are Looking ForWe are looking for someone with a strategic vision and a deep understanding of the digital and luxury ecosystem. You can translate brand strategy into engaging and impactful activations.
- Proven experience in digital marketing, communications, or brand management, ideally within the luxury or beauty sector.
- Strong understanding of media strategies, influencer marketing, and content management.
- Ability to collaborate with cross-functional teams (marketing, e-commerce, international) and external partners (agencies).
- Solid project management and budget planning skills.
- An analytical mindset to measure performance and make data-driven decisions.
What's In It For You- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
