Associate Brand Manager

About The Job Our goal is to make Shark a true "devotion brand" - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day. The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning. Responsibilities With direction and oversight from the category lead, the Associate Brand Manager (Fans) will be responsible for the following:
• Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
• Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
• Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

KEY INTERFACES
• Company Leadership: To align brand strategies and marketing plans.
• Product Development: To ensure products align with target audience needs and overall brand strategy.
• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.
• Finance: To partner to set fiscal targets and evaluate program success.

Requirements:
• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a "progress vs. perfection" mindset

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.