Gensler

Brand Director

Gensler$120K — $150K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree and 10+ years of experience in signage and wayfinding within an architecture or design firm.
  • Experience in environmental graphic design is a plus.
  • Proficient in all stages from concept design to implementation of signage projects.
  • Project management experience with a focus on scheduling and budget maintenance.
  • Strong time management skills in a fast-paced environment.
  • Familiar with building code requirements and design standards related to navigation.
  • Proficient in Sketch Up, Revit, AutoCAD, MS Office Suite, and Adobe Creative Suite.

Responsibilities

  • Collaborate with regional brand team members to create distinctive projects.
  • Build and maintain strong client relationships with relevant information.
  • Lead and manage the design and detailing of signage and wayfinding systems.
  • Oversee the detailing of environmental graphics projects.
  • Manage project financial performance and staffing.
  • Assist in proposal development and new business strategies.
  • Mentor designers on the signage process.

Benefits

  • In-person role located in the Austin, Texas area, with relocation options available.
  • Opportunity to work on diverse projects, including high-profile venues and iconic brands.
  • Join a fun, passionate, and client-first design firm committed to exploration and sustainability.
Full Job Description

We’re looking for a Brand Director with signage and wayfinding expertise to join our Austin Lifestyle Studio—where we shape experiences across Texas and beyond. Our work spans college football stadiums, MLS venues, hospitality destinations, landmark lifestyle districts, high-rises, and iconic workplace brands. At the heart of our studio is an experience-driven mindset—where brand strategy, storytelling, and spatial design converge to create places people love.

Your Role

Gensler'sBrandDesign team is all about making peoplefeelhappy, surprised, smart, confident, important, beautiful. We’re fun, talented, passionate, andreally goodat helping our clients enhance their brand and business performance. As a design firm, Gensler is committed to being client-first, diverse, exploratory andsustainably minded. As the Brand Director, you will work with clients across industries and the world to express their story in multiple media from spaces and places to digital, print, signage and wayfinding.

What You Will Do

  • Collaborate with brand team members across the region to develop projects that achieve distinctiveness and recognition for clients and the firm

  • Build and maintain excellent client relationships, aware of relevant client information

  • Lead and manage the design and detailing of signage and wayfinding systems at all scales

  • Manage the detailing of environmental graphics projects at all scales

  • Manage project financial performance

  • Assist in the development of proposals and collaborate in the strategic development of new business

  • Manage project staffing/hours

  • Mentor designers in the signage process

Your Qualifications

  • Bachelor's degree and 10+ years of experience in signage and wayfinding within an architecture or design firm

  • Experience in environmental graphic design is a plus

  • Experience with concept design through implementation of code signage, wayfinding signage

  • Project Management experience; coordinating and keeping projects on schedule, time and on budget.

  • Ability to effectively prioritize with strong time management skills in a fast-paced environment

  • Understanding of room numbering, user journeys with relation to navigation, building code requirements and design standards

  • Intermediate to advanced skills in Sketch Up, Revit, AutoCAD, MS Office Suite and the Adobe Creative Suite

  • Superior verbal and written communication skills

  • Highly organized with a strong attention to detail

  • High level of professionalism and strong sense of urgency

  • Ability to work with minimal guidance; proactive, motivated, self-starter

  • Flexibility and ability to handle and manage change effectively and efficiently

  • Established success working on multiple tasks/projects as the same time

  • Ability to interact professionally with all levels of the firm, clients, and subcontractors

  • Must be able to work overtime on an as-needed basis

TO BE CONSIDERED, PLEASE SUBMIT A CURRENT PORTFOLIO AND/OR WORK SAMPLES IN PDF FORMAT

This position is in-person. Successful candidates will be located in the Austin, Texas area. If you’re open to relocating to the area, please apply! Non-local candidates are welcome. 2025-2026 study ranks Austin in the top 10 Best Big Cities to Live in the U.S.!

About Gensler

Gensler is a global architecture, design, and planning firm with 50 locations and more than 6,000 professionals networked across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work, and play more inspiring, more resilient, and more impactful.
Learn more about Gensler
Size
6,000 employees
Industry
Founded
1965

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