OverviewAre you looking for a highly rewarding opportunity that provides extensive career growth opportunity? Gilbane is seeking a Senior Marketing Specialist to be a lead for a Division or Business and works independently to develop sales, marketing, and communications deliverables and leads strategic pursuits and campaigns. This role will sit primarily in the office.
Responsibilities
- Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently
- Manages content development and pursuits process directly with the Business Development (BD) team
- Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs
- Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
- Participates in presell meetings and strategic brainstorms
- Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane’s market visibility
- Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
- Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members
- Leads data maintenance for assigned geography to ensure data integrity
- Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed
- Leads close-out process of sales and marketing deliverables
- Develops a strong knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally
- Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects
- Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
- Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving
- Mentors, coaches, and trains less experienced team members
- Leads multiple deliverables concurrently and has a strong ability to multi-task independently
- Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities
- Stays abreast of new marcom trends and tools
- Supports a positive and inclusive work environment
Qualifications
EXPERIENCE/EDUCATION
- Bachelor’s degree in Business, Marketing, or a related field
- 5-7 years relevant experience in the marketing and/or AEC industry
- Or equivalent combination of education and experience
KNOWLEDGE, SKILLS & ABILITIES
- Advanced knowledge and skills in Adobe Creative Suite, PPT, Canva, Unanet, and Photography
- Excellent time management, organization, and communication skills
- Ability to work independently and collaboratively in a team
- Advanced writing and critical thinking skills
- Strong knowledge and skills in process management
- Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole
Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.
For Chicago, this ranges from $104,000.00-$131,000.00 plus benefits and retirement program.
Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.