USAmeriBancorp

Branch Marketing Lead

USAmeriBancorp • $90K — $120K *
Morristown, NJ 07960In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business or related field.
  • Minimum of 6 years in a Marketing Strategy role.
  • Strong emphasis on leveraging customer insights to drive innovation.
  • Hospitality mindset for building relationships with partners and customers.
  • Strong analytical and problem-solving skills for simplifying complex issues.
  • Proven ability to influence others and achieve results.
  • Excellent written and verbal skills for C-suite presentations.

Responsibilities

  • Develop deep understanding of branch segments through research and key insights.
  • Create high-impact marketing strategies for branch customers by segment.
  • Collaborate with partners to deliver effective program and campaign plans.
  • Build relationships with business lines to optimize segment insights.
  • Lead execution of learning agendas to measure success and identify opportunities.
  • Develop and deliver high-impact presentations with executive presence.
  • Conduct branch visits to gather feedback for continuous improvement.
  • Leverage AI for personalized and scalable marketing solutions.

Benefits

  • Collaborative work environment with internal and external partners.
  • Opportunities for professional development and thought leadership.
  • Involvement in innovative marketing strategies using AI technology.
Full Job Description
Responsibilities include but are not limited to:
  • Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
  • Create new strategies to deliver high-impact marketing for branch customers by segment.
  • Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
  • Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
  • Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
  • Develop and deliver high impact presentations with a high level of executive presence.
  • Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
  • Leverage AI to deliver highly personalized and scalable solutions.


Required Skills:
  • Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships.
  • Able and willing to drive both highly strategic workstreams and tactical project plans.
  • Develop strong partnerships; lead through collaboration; recognized as a team player.
  • Proven ability to take initiative, influence others, and achieve results.
  • Strong analytical, problem solving and planning skills with ability to simplify the complex.
  • Understands and applies proactive risk mitigation, manages through issues and escalates appropriately.
  • Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes.
  • Excellent written and verbal presentation skills -- especially for C-suite audiences.

Required Experience:
  • Bachelor's degree in Marketing, Business or related field. Minimum of 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation.

Preferred Experience:
  • Experience in financial services and event/experience marketing preferred.

About USAmeriBancorp

Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets. ,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
Learn more about USAmeriBancorp
Industry
Legal & Accounting
* Ladders Estimates

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