USAmeriBancorp

Segment Marketing Strategy Lead

USAmeriBancorp • $100K — $130K *
Morristown, NJ 07960In-Person
Finance & Insurance
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Proven experience in developing customer segmentation frameworks
  • Strong strategic thinker translating insights into actionable plans
  • Deep understanding of customer behavior and lifecycle marketing
  • Ability to lead cross-functional teams without direct authority
  • Analytical mindset for data-driven decision-making
  • Excellent communication and storytelling skills
  • Expertise in customer research methodologies
  • Experience in developing value propositions based on customer insights
  • Familiarity with CRM and marketing technology platforms

Responsibilities

  • Translate insights from customers and market research into actionable strategies
  • Lead qualitative and quantitative research initiatives across various areas
  • Establish a centralized insights function for voice of the customer
  • Synthesize complex data into compelling narratives for stakeholders
  • Identify key customer needs and competitive opportunities
  • Embed insights into product and marketing strategies for differentiation
  • Manage and optimize external research partnerships
  • Leverage advanced analytics and AI tools for rapid insight generation
  • Communicate insights effectively through storytelling methods

Benefits

  • Access to advanced training and professional development opportunities
  • Flexible work arrangements to support work-life balance
  • Opportunities to lead high-performing teams
  • Collaborative work environment fostering innovation
  • Potential for involvement in industry-leading projects
Full Job Description
Responsibilities include but are not limited to:
  • Translate customer, market, and competitive insights into actionable strategies that drive measurable business impact.
  • Lead end-to-end qualitative and quantitative research, including segmentation, brand tracking, journey mapping, and voice-of-customer.
  • Establish and own a centralized insights function as the single source of truth and voice of the customer.
  • Synthesize research, behavioral, and market data into clear, compelling narratives for decision-making.
  • Identify unmet customer needs, key drivers, and competitive opportunities to inform growth strategies.
  • Embed insights into product, marketing, and customer experience to drive differentiation.
  • Manage and optimize external research partners, agencies, and data providers.
  • Leverage AI, advanced analytics, and emerging tools to enhance insight generation and speed to action.
  • Communicate insights through impactful storytelling and lead high-performing teams to deliver strategic outcomes.


Required Skills:
  • Proven track record of developing and scaling customer segmentation frameworks and value propositions that drive measurable growth.
  • Strong strategic thinking with the ability to translate insights into actionable, executable plans.
  • Deep understanding of customer behavior, lifecycle marketing, and omnichannel activation.
  • Ability to lead and influence cross-functional teams without direct authority.
  • Strong analytical mindset with comfort using data to inform decisions and measure impact.
  • Excellent communication and storytelling skills, with the ability to simplify complex ideas into clear narratives.
  • Expertise in customer research methodologies, including attitudinal and behavioral segmentation.
  • Experience leading value proposition development grounded in customer insight and competitive differentiation.
  • Familiarity with CRM, personalization, and marketing technology platforms.

Required Experience:
  • Bachelor's degree in marketing or related field. Minimum of 10 years of experience in marketing strategy, segment marketing, or customer strategy in financial services or other complex, multi-product environments.

Preferred Experience:
  • Master of Business Administration or advanced degree. Experience building segment-based strategies in retail banking, fintech, or adjacent industries.

About USAmeriBancorp

Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets. ,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
Learn more about USAmeriBancorp
Industry
Legal & Accounting
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at USAmeriBancorp

More Finance & Insurance Jobs

Find similar Segment Marketing Strategy Lead jobs:

NationwideMorristown, NJ